100 Great Businesses and the Minds Behind Them

Overview

This fully revised and updated edition of 100 Great Businesses & the Minds Behind Them provides an up-to-the-minute look at a diverse collection of people, their businesses and how they make their enterprises work. From risk-loving entrepreneurs Richard Branson and the boys at Google to self-starters like IKEA’s Ingvar Kamprad; from one-person brands like Oprah to billionaire investment oracle Warren Buffett, this book delves into the hearts, minds and business plans of some...
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Overview

This fully revised and updated edition of 100 Great Businesses & the Minds Behind Them provides an up-to-the-minute look at a diverse collection of people, their businesses and how they make their enterprises work. From risk-loving entrepreneurs Richard Branson and the boys at Google to self-starters like IKEA’s Ingvar Kamprad; from one-person brands like Oprah to billionaire investment oracle Warren Buffett, this book delves into the hearts, minds and business plans of some of the world’s most successful business people.

Profiles include creative geniuses such as food guru Jamie Oliver, vacuum-cleaner mogul James Dyson and accidental ice-cream entrepreneurs Ben
& Jerry. This is an accessible collection of stories from Australia and around the world that offers inspiration, ideas and lessons on the principles of successful businesses.

100 Great Businesses & the Minds Behind Them looks at what makes entrepreneurs tick, what drives them, and highlights the pivotal moments in the lives of their businesses. It is a book with lasting lessons on the art of making your business a success.

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Editorial Reviews

Library Journal
What are the secrets behind the phenomenal success of companies like eBay, Google, and Home Depot and such products as the Barbie doll and Hallmark cards? And what about world-renowned businesspeople like Oprah Winfrey and Richard Branson? Ross and Holland, a senior writer and a senior editor, respectively, for two prominent Australian magazines, profile these companies, people, and their products and write about why and how they have achieved their tremendous popularity and major financial success. According to the authors, what the companies profiled have in common is "a talent for innovation which can take many forms, inventing a whole new product, taking somebody else's idea and making it work better, or simply taking over the market simply by selling products cheaper than anybody else." Companies, individuals, and products profiled are arranged within categories, e.g., "The Crowd-Pleasers," which focuses on products such as Pixar, Baby Einstein, Barbie, and Hallmark cards; and "Born To Sell," where Ray Kroc, Michael Dell, Mary Kay Ash, and other hugely successful entrepreneurs are portrayed. Each profile describes the history of the relevant company and presents portraits of its founders and/or CEOs, along with a bibliography for further reading. This book provides an excellent starting point for those researching individual companies and is highly recommended to academic and public libraries.-Lucy Heckman, St. John's Univ. Lib., Jamaica, NY Copyright 2006 Reed Business Information.
Library Journal

Journalist Ross and Holland, senior editor of The Age newspaper in Australia, provide an inspirational examination of a highly diverse collection of business leaders and how they made their enterprises successful. Included among the stories are well-known firms such as Nike, the various Virgin brands, and eBay, as well as many other lesser-known companies begun by risk-loving entrepreneurs, including John Symond (Aussie Home Loans), the creator of Liquid Paper Bette Nesmith Graham, Manolo Blahnik (high-end footwear), and James Dyson (Dyson vacuum cleaners). The authors succinctly present the hard work, creativity, luck, and determination that helped shape these success stories, such as the 5,127 prototypes Dyson had to go through before he hit on his currently successful design, as well as other aspects of these global companies. The result is a rousing analysis of the principles of successful businesses, as represented by these firms, that include learning how to finance and build a product, when and how to market, and how to persist through difficult times. Richard Aspel's lively, distinctly Australian narration nicely keeps this fascinating information flowing, making for a sure bet for fans of Donny Deutsch's CNBC television program, The Big Idea. Highly recommended for university libraries supporting a business curriculum and larger public libraries.
—Dale Farris

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Product Details

  • ISBN-13: 9781743110584
  • Publisher: Bolinda Audio
  • Publication date: 2/28/2012
  • Format: MP3 on CD
  • Product dimensions: 5.37 (w) x 7.50 (h) x 0.50 (d)

Meet the Author

Emily Ross and Angus Holland's 100 Great Businesses and the Minds Behind Them was devised in Melbourne, Australia, where they both live and work.
Emily Ross is a senior writer with the country's leading national business magazine, BRW. She specializes in leadership, innovation, and entreprenuership. Angus Holland is a senior editor with The Age newspaper.
Between then they have lived in Abu Dhabi, Honk Kong, Kuwait, London, Lantau Island, Milan, Paris, Mauritius, Qatar, Singapore, and Tokyo. They live in Melbourne with their two children.

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Table of Contents

Acknowledgments
A Note on the Text
Introduction

1. The Crowd-Pleasers
Pixar
Julie Aigner-Clark and Bill Clark
Baby Einstein
Callaway
Barbie
Hallmark Cards

2.Thanks for the Idea
Red Bull
Sony Walkman

3.The Long and Winding Road
Liquid Paper
Dyson
The Kellogg Company
3M and the Post-It Note

4.Do What You Love
Weight Watchers
Quiksilver
Kate Spade and Andy Spade
Nobu
Wolfgang Puck

5. Thanks for Nothing: The Founders Who Missed out on the Billions
Chanel No. 5
The Coca-Cola Company
Clarence Birdseye

6. Extreme Makeovers
Nokia
Avon
LVMH
Gap
Samsung
Guinness
Adidas

7. The Revolutionaries
IKEA
Re/Max
JD Power
Mark Burnett
Howard Schulz, Starbucks

8. It Didn't Happen Overnight, BUT It Did Happen
Amazon
Columbia Sportswear
Nutrimetics

9.That's What I Wanted, I Just Didn't Know It
Cirque du Soleil
Rollerblade
Websense
Craigslist
MTV
TiVo
Hooters
Liz Lange Maternity

10. Survival of the Fittest
Microsoft
Mars Inc.
XM Satellite Radio

11. Born to Sell
Ray Croc, McDonald's
Dell
Arthur Blank and Bernie Marcus, The Home Depot
Mary Kay Ash, Mary Kay Cosmetics
Simon Fuller

12. Me, Myself and I
Oprah Winfrey
Sean Combs
Richard Branson
Taschen
Danni Ashe

13.I Want to Be Alone: the Greta Garbos of Business
Oakley
Revlon
Luxottica

14. Ah, That's How You Do It eBay
Limited Brands
L'Oreal
BlackBerry
Wal-Mart
Warren Buffett
Berkshire Hathaway
NetJets

15. Image Is Everything
Nike
Tiffany & Co.
Levi's

16. The Business Daredevils
FedEx
Esprit
Playboy

17. The Lennon & McCartney Duos
Tupperware
Apple id Software
Google
Seinfeld

18. Funky, Inc
Juicy Couture
Jamie Oliver
CollegeHumour.com
MAC Cosmetics (Makeup Artists Cosmestics)

19. From Hippy to Hip
Aveda
Ben & Jerry's

20. Beware of Cheap Imitations
Steinway
Lego
Harley-Davidson
Four Seasons Hotels
Manolo Blahnik
Porsche
Prada
Alessi

21. No Experience Necessary
Subway
Mrs Fields Cookies
Diners Club
Jani-King

22. And Now for Something Completely Different
Play-Doh
Dippin' Dots
Build-A-Bear Workshop
Disposable Diapers
Neopets
Super Soaker

Index
About the Authors

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