100 Leo's by Leo Burnett, Paperback | Barnes & Noble
100 Leo's

100 Leo's

by Leo Burnett
     
 
A forceful personality whose love of advertising influenced the meteoric rise of his own agency to one of the world's best, Leo Burnett challenged advertising professionals everywhere to reject compromise and "Reach for the Star." This one of a kind collection of inspiring quotes from the advertising legend provides a fascinating insight into his thinking on

Overview

A forceful personality whose love of advertising influenced the meteoric rise of his own agency to one of the world's best, Leo Burnett challenged advertising professionals everywhere to reject compromise and "Reach for the Star." This one of a kind collection of inspiring quotes from the advertising legend provides a fascinating insight into his thinking on creativity, artistic integrity, motivation, teamwork, and the business of selling.

Product Details

ISBN-13:
9780844234205
Publisher:
McGraw-Hill Companies, The
Publication date:
02/01/1995
Pages:
119
Product dimensions:
5.98(w) x 4.35(h) x 0.39(d)

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