100 Most Difficult Business Letters You'll Ever Have to Write, Fax, or E-Mail

Overview

The 100 Most Difficult Business Letters You'll Ever Have to Write, Fax, or E-Mail could well be the most useful book you'll ever own. It is not a book that gives forms for business letters or even suggests wording for particular situations — there are numerous books that perform those services. Rather, this is a book on a subject that has never been addressed before: how to use your correspondence to solve problems — that is, to cope with and resolve the problems and crises that...

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Overview

The 100 Most Difficult Business Letters You'll Ever Have to Write, Fax, or E-Mail could well be the most useful book you'll ever own. It is not a book that gives forms for business letters or even suggests wording for particular situations — there are numerous books that perform those services. Rather, this is a book on a subject that has never been addressed before: how to use your correspondence to solve problems — that is, to cope with and resolve the problems and crises that arise so distressingly often in business.

When there is a tension-driven need to compose a letter about a problem that puts your reputation, your money, or your entire future on the line, Bernard Heller tells you the best strategy to employ, and the actual words and phraseology you need to overcome the problem, to come out ahead.

The 100 Most Difficult Business Letters You'll Ever Have to Write, Fax, or E-Mail is the only guide to business correspondence you will ever need.

After reading The 100 Most Difficult Business Letters, You'll Ever Have to Write, Fax, or E-Mail, you will be able to:

• Protect your ideas from being stolen and make sure
   you get proper credit for your work
• Get your ideas past the hierarchical minefields
• Revive a good idea after a committee has nitpicked
  it to death
• Kill a proposal you don't like without causing ill will
• Counter a damaging rumor that is threatening your job
• Renew your chances to gain a new client after you've
  been counted out
• Survive a corporate downsizing
• Offset a crucial error that could end your career
• Get valued clients to pay bills on time without
   alienating them
• Soften the impact of bad news and make it seem good
• Break through bureaucratic stalling and get right to the top
• Keep a valued customer from deep-cutting your bill
• Appease your client's unreasonable request without
  agreeing to it
• Keep your customers' loyalty after a change of
   management
• Uplift morale after a failure or setback
• Get an extension on a deadline without seeming late
• Make an ally out of a rival

For those sticky situations in the workplace that require a fast, written response, this essential book provides brass-tacks guidance, with a wide range of practical sample letters. For frustrating, desperate situations this book gives clear, down-to-earth instructions on composing letters to come out a winner.

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Product Details

  • ISBN-13: 9780887306839
  • Publisher: HarperCollins Publishers
  • Publication date: 8/28/1994
  • Edition description: 1st ed
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 7.37 (w) x 9.25 (h) x 0.72 (d)

Meet the Author

Bernard Heller worked in advertising for over twenty years before starting his successful consulting career. In advertising he was instrumental in developing campaigns for clients including Colgate, American Airlines, Seagram's, and Revlon. His private consulting practice has aided Citibank, Encyclopaedia Britannica, Dial-Greyhound, and Prentice-Hall, among many major corporations. He lives near New York City.

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Read an Excerpt

Chapter One

What Is This Book About?

It's about Problem Solving.

About facing up to real-life problems that come up, so often. Problems or crises that have to be resolved with a written document.

How many times have you had a pressing need to compose a letter, memo, note, report, or other document about a problem that puts your reputation, your money, or your whole future on the line? One that creates enthusiasm out of lethargy, that nullifies tension or contention -- that mitigates an embarrassing circumstance, or that changes people's perceptions. (Keep in mind that perception is reality.)

A business problem in which approval is essential. When "no" could mean a sharp setback, financial hurt, or career-smashing disaster -- or when the reader must create actionable interest where none existed before.

And, most often, when there is no second chance. You have to hit a home run the first time at bat. The only time at bat.

When a special kind of written piece is needed, not the same everyday prose.

The letters here are the kinds of communications that can make you come out a winner when it really counts, when there is a stinging penalty for not winning that can range from disquieting to serious to devastating.

How often are business and professional people faced with this kind of need? Consider this question over the course of a year, a month, a week. When this need arises, often without notice, it's besetting and tensionridden, and it has to be confronted head-on. At times like this you must compose a masterly presentation of your position -- with consummatepersuasion.

In essence, you have to motivate your reader to respond positively to your agenda. And you have to hit the bull's-eye on the very first shot.

How many smart, capable people get writer's block when they have to sit down to compose a presentation that must energize a favorable response when the chips are down? One that has to communicate clear, concise ideas -- softly, simply, without overblown eloquence...and decisively?

It seems that few people, even those in the highest places, have acquired the technique of composing this special kind of written communication. Unfortunately, a great many don't realize it and continue sending letters -- or memos or presentations or reports, or whatever -- that are less than effective in giving the extra edge that can mean the difference between success and nonsuccess in winning a crucial point.

100 Most Difficult Business Letters You'll Ever Have to Write, Fax, or E-mail. Copyright © by Bernard Heller. Reprinted by permission of HarperCollins Publishers, Inc. All rights reserved. Available now wherever books are sold.
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