Read an Excerpt
What Is This Book About?
It's about Problem Solving.
About facing up to real-life problems that come up, so often. Problems or crises that have to be resolved with a written document.100 Most Difficult Business Letters You'll Ever Have to Write, Fax, or E-mail. Copyright � by Bernard Heller. Reprinted by permission of HarperCollins Publishers, Inc. All rights reserved. Available now wherever books are sold.
How many times have you had a pressing need to compose a letter, memo, note, report, or other document about a problem that puts your reputation, your money, or your whole future on the line? One that creates enthusiasm out of lethargy, that nullifies tension or contention -- that mitigates an embarrassing circumstance, or that changes people's perceptions. (Keep in mind that perception is reality.)
A business problem in which approval is essential. When "no" could mean a sharp setback, financial hurt, or career-smashing disaster -- or when the reader must create actionable interest where none existed before.
And, most often, when there is no second chance. You have to hit a home run the first time at bat. The only time at bat.
When a special kind of written piece is needed, not the same everyday prose.
The letters here are the kinds of communications that can make you come out a winner when it really counts, when there is a stinging penalty for not winning that can range from disquieting to serious to devastating.
How often are business and professional people faced with this kind of need? Consider this question over the course of a year, a month, a week. When this need arises, often without notice, it's besetting and tensionridden, and it has to be confronted head-on. At times like this you must compose a masterly presentation of your position -- with consummatepersuasion.
In essence, you have to motivate your reader to respond positively to your agenda. And you have to hit the bull's-eye on the very first shot.
How many smart, capable people get writer's block when they have to sit down to compose a presentation that must energize a favorable response when the chips are down? One that has to communicate clear, concise ideas -- softly, simply, without overblown eloquence...and decisively?
It seems that few people, even those in the highest places, have acquired the technique of composing this special kind of written communication. Unfortunately, a great many don't realize it and continue sending letters -- or memos or presentations or reports, or whatever -- that are less than effective in giving the extra edge that can mean the difference between success and nonsuccess in winning a crucial point.