101 Mission Statements from Top Companies by Jeffrey Abrahams, Paperback | Barnes & Noble
101 Mission Statements from Top Companies

101 Mission Statements from Top Companies

by Jeffrey Abrahams
     
 

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Ben & Jerrys has one. So do Tiffanys and Smuckers and Microsoft. It doesnt matter whether youre a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an

Overview

Ben & Jerrys has one. So do Tiffanys and Smuckers and Microsoft. It doesnt matter whether youre a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a companys future and, ultimately, its success. Selected from among Americas most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

Product Details

ISBN-13:
9781580087612
Publisher:
Potter/Ten Speed/Harmony
Publication date:
04/02/2007
Pages:
160
Sales rank:
773,204
Product dimensions:
5.03(w) x 6.98(h) x 0.39(d)

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Meet the Author

JEFFREY ABRAHAMS is a graduate of the University of Iowa Writers' Workshop, a former journalist, and an award-winning advertising and marketing copywriter for small businesses and Fortune 500 companies. He lives in Oakland, California.

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