101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement [NOOK Book]


Ben & Jerry'??s has one. So do Tiffany'??s and Smucker'??s and Microsoft. It doesn'??t matter whether you'??re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company'??s future and, ultimately, its success. Selected from among America'??s most successful corporations and ...
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101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement

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Ben & Jerry'¬?s has one. So do Tiffany'¬?s and Smucker'¬?s and Microsoft. It doesn'¬?t matter whether you'¬?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company'¬?s future and, ultimately, its success. Selected from among America'¬?s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

From the Trade Paperback edition.

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Product Details

  • ISBN-13: 9780307814708
  • Publisher: Ten Speed Press
  • Publication date: 10/2/2013
  • Sold by: Random House
  • Format: eBook
  • Pages: 160
  • Sales rank: 1,438,599
  • File size: 2 MB

Meet the Author

JEFFREY ABRAHAMS is a graduate of the University of Iowa Writers' Workshop, a former journalist, and an award-winning advertising and marketing copywriter for small businesses and Fortune 500 companies. He lives in Oakland, California.

From the Trade Paperback edition.

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Table of Contents

How to Use This Resource     1
Companies Are Like People-They Need a Mission     2
A Blueprint for Success     3
Target Audience-This Mission's for You     4
Length: How Long Is Long Enough?     6
Key Words     7
A Step-By-Step Guide to Writing a Mission Statement     8
The Companies and Their Statements     11
3M Company     12
Adobe Systems Incorporated     13
Alberto-Culver Company     14
Alcoa     15
American Express Company     17
American Family Insurance Group     19
Amgen Inc.     20
Anheuser-Busch Companies, Inc.     21
Applied Materials, Inc.     23
Aquila, Inc.     24
ARAMARK     25
Armstrong World Industries, Inc.     27
Becton, Dickinson and Company     29
Ben & Jerry's Homemade, Inc.     31
BNSF (Burlington Northern and Santa Fe Railway Company)     33
BorgWarner Inc.     34
Campbell Soup Company     35
Chiquita Brands International, Inc.     37
Chiron Corporation     38
Clear Channel Communications     39
Coca-Cola Company     40
Comcast Corporation     41
ConAgra Foods, Inc.     42
Deere & Company     43
Del Monte Foods     44
Denny's Corporation     45
Dollar General Corporation     47
Dreyer's Grand Ice Cream Holdings, Inc.     48
Eaton Corporation     49
Ecolab     51
Federated Department Stores, Inc.     52
First Horizon National Corporation     54
Foremost Farms USA     56
FPL Group, Inc.     58
General Motors Corporation     59
Gillette     61
Grace (W.R. Grace & Co.)     63
Haworth Inc.     65
HCA Inc. (Hospital Corporation of America)     67
Hershey's (The Hershey Company)     68
Hewitt Associates     69
Holly Corporation     71
Honeywell International, Inc.     72
IBM (International Business Machines Corporation)     74
Ingersoll-Rand     75
International Game Technology (ITG)     77
International Paper Company     78
Johnson & Johnson     79
Johnson Controls, Inc.     82
Kansas City Life Insurance Company     83
Kellogg Company     84
Kelly Services, Inc.     85
Levi Strauss & Co.     86
Lilly (Eli Lilly and Company)     87
Lockheed Martin     89
Manpower Inc.     90
MBIA Insurance Corporation     91
McKesson Corporation     93
Men's Wearhouse     94
Merck & Co., Inc.     95
Microsoft Corporation     96
Nalco Company     97
National Semiconductor     98
New York Life Insurance Company     99
Nike, Inc.     100
Norfolk Southern Corporation     101
Northwestern Mutual     102
Occidental Petroleum Corporation     103
PepsiCo     104
The Progressive Group of Insurance Companies     105
Publix Super Markets, Inc.     107
Qwest Communications     108
RadioShack Corporation     109
Raytheon Aircraft Company     111
Rich Products Corporation     112
Sara Lee Corporation     114
Schering-Plough Corporation     115
Schwab (The Charles Schwab Corporation)     117
Scripps (The E.W. Scripps Company)     118
Smucker's (The J.M. Smucker Company)     119
Sonoco     120
Southwest Airlines     121
Spacelabs Medical, Inc.     122
Starwood Hotels & Resorts Worldwide, Inc.     123
Steelcase Inc.     125
Sunoco, Inc.     125
SYSCO Corporation     127
Tenet Healthcare Corp.     128
Texas Instruments     130
Thor Industries, Inc.     131
Tiffany & Co.     132
Tootsie Roll Industries, Inc.     134
Tractor Supply Company     136
Valassis     137
Vulcan Materials Company     139
Wells Fargo & Company     140
Wendy's International, Inc.     141
Winnebago Industries, Inc.     142
Wyeth     143
Xerox Corporation     145
Zale Corporation     146
About the Author     147
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