There are a lot of books about social media strategy, engagement, and listening—but this isn't one of them! Destined to be the most dog-eared book on your desk, 101 Social Media Tactics for Nonprofits features 101 take-action plans that anyone managing or supporting a social media program for nonprofits can start using today—and most of the featured resources are free!
Authors Melanie Mathos and Chad Norman—both seasoned nonprofit social-medialites—divide each of the 101 digital-age tactics into five key categories: setup, communicate, engage, fundraise, and measure. Tactics include quick, easy-to-follow steps and tools you'll need to implement them. Plus, many of the 101 entries include "A Closer Look" highlighting how leading nonprofit professionals around the world—including Oxfam, charity: water, Red Cross, Greenpeace, March of Dimes, and many others—are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.
Ready to get connected with a bigger, more interactive audience? Here are just some of the 101 social media tactics you can get started with right now:
Brand your YouTube channel
Claim your venue on foursquare
Connect with the top tweeters in your area
Make your tweets retweetable
Use TwitPic to share photos and videos
Create a Facebook welcome tab
Ask your Facebook fans a question
Get creative with avatars
Organize a petition on Twitter
Raise money with Causes
Submit your photos to Flickr groups
Display RSS feeds on your web site
Create a Wikipedia entry
Make a buzzworthy video
Livestream your events
Add a tweet button to your web site or blog
Create a Facebook donation tab
Hold a tweetathon
Track referrals from social sites
Measure new visitors from social channels
Create a program from scratch. Add a new twist to an existing one. Engage with supporters in new and inventive ways. Discover how just a couple of quick clicks of the mouse can make an immediate impact on your organization's social presence with the tips and tools found in 101 Social Media Tactics for Nonprofits.