101 Social Media Tactics for Nonprofits: A Field Guide by Melanie Mathos, Chad Norman |, Hardcover | Barnes & Noble
101 Social Media Tactics for Nonprofits: A Field Guide

101 Social Media Tactics for Nonprofits: A Field Guide

by Melanie Mathos, Chad Norman
     
 

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There are a lot of books about social media strategy, engagement, and listening—but this isn't one of them! Destined to be the most dog-eared book on your desk, 101 Social Media Tactics for Nonprofits features 101 take-action plans that anyone managing or supporting a social media program for nonprofits can start using today—and most of the

Overview

There are a lot of books about social media strategy, engagement, and listening—but this isn't one of them! Destined to be the most dog-eared book on your desk, 101 Social Media Tactics for Nonprofits features 101 take-action plans that anyone managing or supporting a social media program for nonprofits can start using today—and most of the featured resources are free!

Authors Melanie Mathos and Chad Norman—both seasoned nonprofit social-medialites—divide each of the 101 digital-age tactics into five key categories: setup, communicate, engage, fundraise, and measure. Tactics include quick, easy-to-follow steps and tools you'll need to implement them. Plus, many of the 101 entries include "A Closer Look" highlighting how leading nonprofit professionals around the world—including Oxfam, charity: water, Red Cross, Greenpeace, March of Dimes, and many others—are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.

Ready to get connected with a bigger, more interactive audience? Here are just some of the 101 social media tactics you can get started with right now:

Brand your YouTube channel

Claim your venue on foursquare

Connect with the top tweeters in your area

Make your tweets retweetable

Use TwitPic to share photos and videos

Create a Facebook welcome tab

Ask your Facebook fans a question

Get creative with avatars

Organize a petition on Twitter

Raise money with Causes

Submit your photos to Flickr groups

Display RSS feeds on your web site

Create a Wikipedia entry

Make a buzzworthy video

Livestream your events

Add a tweet button to your web site or blog

Create a Facebook donation tab

Hold a tweetathon

Track referrals from social sites

Measure new visitors from social channels

Create a program from scratch. Add a new twist to an existing one. Engage with supporters in new and inventive ways. Discover how just a couple of quick clicks of the mouse can make an immediate impact on your organization's social presence with the tips and tools found in 101 Social Media Tactics for Nonprofits.

Product Details

ISBN-13:
9781118106242
Publisher:
Wiley
Publication date:
02/07/2012
Pages:
224
Sales rank:
1,193,960
Product dimensions:
6.20(w) x 9.10(h) x 0.90(d)

Meet the Author

Melanie Mathos is the senior public relations manager at Blackbaud, where she spreads the word about their products, services, and customers; co-manages the company's social media channels; and contributes to the NetWits ThinkTank blog. Melanie also serves on the board of directors of Fields to Families, where she leads the organization's fundraising and communications.

Chad Norman is the Internet marketing manager for Blackbaud, where he wrangles cor-porate web site content and develops social media strategy. He's the Editor in Chief of Blackbaud Blogs, and contributes to the NetWits ThinkTank blog. He also hosts and produces The Baudcast. In 2007, he founded Go Green Charleston, a technology-focused nonprofit. He also serves on the board of directors of Fields to Families, managing web strategy.

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