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101 Ways to Build a Successful Network Marketing Business
     

101 Ways to Build a Successful Network Marketing Business

by Andrew Griffiths, Wayne Toms
 

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The concept of network marketing is sound: build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high incomes from their network marketing businesses, while others unexpectedly fall by the wayside. Why do some fail while others prosper? This insightful business guide gives smart,

Overview

The concept of network marketing is sound: build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high incomes from their network marketing businesses, while others unexpectedly fall by the wayside. Why do some fail while others prosper? This insightful business guide gives smart, practical tips on how to succeed at network marketing. It explains simple and commonsense ways to treat any network marketing business like a mainstream business. By taking away the mystery, it illustrates in easy-to-master terms how anyone can turn every venture into a success.

Product Details

ISBN-13:
9781741149593
Publisher:
Allen & Unwin Pty., Limited
Publication date:
03/30/2010
Series:
101 Ways Series
Pages:
248
Sales rank:
725,811
Product dimensions:
5.50(w) x 8.10(h) x 0.80(d)

Read an Excerpt

101 Ways to Build a Successful Network Marketing Business


By Andrew Griffiths, Wayne Toms

Allen & Unwin

Copyright © 2008 Andrew Griffiths and Wayne Toms
All rights reserved.
ISBN: 978-1-74176-021-7



CHAPTER 1

Choosing your network marketing business


When contemplating entering any business it is important to do your homework, to determine the viability of that business and whether it is the right one for you. This first section covers a number of topics that you should consider as part of your decision-making process before becoming involved in network marketing. The message that shines through is that you can never do too much homework on any company that you are looking to work with. The more comfortable you feel with the company, the more commitment you will have and the more successful your business will be. If you are already involved, this section will also be valuable in reaffirming your decision or highlighting something that you had not taken into consideration previously.

#1 Finding the right network marketing business for you

#2 The good, the bad and the downright ugly

#3 Networking versus pyramid schemes

#4 Take your time and do your homework

#5 Always get your information from a credible source

#6 Anyone can succeed in network marketing

#7 Many fail, but many succeed in a big way

#8 There will always be hurdles to overcome


#1 Finding the right network marketing business for you

For the majority of people, their introduction to network marketing has been through an invitation by someone already involved in a particular company, and therefore their only decision has been whether or not to get involved, rather than which company to get involved with. Today though, due to the growing positive exposure that network marketing is getting around the world, people are initiating contact through their own interest and desire to know more, and seeking out companies they would like to be affiliated with.

Network marketing and its acceptance is growing, with an increasing number of network marketing companies operating globally. Their business models, structures, cultures, products and remuneration can vary considerably; it is important to understand this variation rather than thinking of them as all the same.

For instance, you may have a background in the health industry or take a keen interest in your own health and wellbeing. A network marketing company that specialises in health or has a large product category in this industry may be best suited to you. It may be that your passion is for the beauty industry; again, a company that either specialises in or carries beauty products will be where you can take your passion and make a business of your own. For some it may be professional or specialised services, for others a company that offers a large cross-section of products and services. Other considerations could be that some network marketing companies suit your time availability better or that another's remuneration structure best suits your goals and dreams. It may be that you are looking for the security of a more established company, or the ground-floor opportunities that newly established companies provide.

Whatever the reason, with so much choice, it is important that you do your homework and find the company that's right for you.


#2 The good, the bad and the downright ugly

In all industries there are the good companies and not so good companies, the reputable and not so reputable, the ethical and not so ethical. This applies equally to network marketing organisations, although, as we discussed in the introduction, the industry has come a long way in recent years, and corporate compliance regulations in most countries require and enforce the highest of ethics and standards. Most of today's network marketing companies sell quality products — if they didn't, they simply would not be able to remain in business.

What is really important is to make sure the company is credible. Due to the growing acceptance of network marketing, more and more network marketing companies are being established. The majority are legitimate but some others, recognising the trend, try to disguise themselves as a network marketing system when in fact they may be a pyramid scheme; still others are planning to be in the market for only a short time, make their money from the unsuspecting, and then disappear.

Remembering that the aim of building a successful network marketing business is to establish a long-term passive income, it is very important that you feel the company you are joining is going to be around for the long term. Even though the 'ground-floor opportunity' promoted by a newly established company is often attractive, much can be said for the company that has been around for a long time. Longevity within the network marketing industry is a sign of stability, credibility, a sound business model, proven systems and, most importantly, a commitment to the independent business owner's long-term profitability.

This is certainly not to suggest that newly formed network marketing companies are not legitimate, but to point out that those companies that have been established over the long term have the advantage of offering a sense of security and confidence to those thinking of affiliating with them, as compared to a new company with an unproven record.

So satisfy yourself; do your own research. Talk to other people who are involved, ring the head office or ideally visit it. Buy some of the products to satisfy yourself that they are high quality; in general, do whatever you can to be certain that this is an organisation you would like to be associated with. Don't believe everything you read, especially when it is online. Don't be pressured into joining any organisation. If you have any nagging doubts, listen to the little voice inside you. It will soon become fairly clear which network marketing businesses really are credible and can back up their offers and claims, and which ones to steer clear of — but in the end, it is entirely up to you and to your own due diligence and research.


#3 Networking versus pyramid schemes

For the uninitiated there is a risk of unwittingly getting involved in a pyramid scheme, thinking it is network marketing. Unfortunately, because of the growth within the network marketing industry there will always be pyramid schemers around who will go out of their way to disguise themselves as a network marketing company. Due to a crackdown in recent times, these schemers are not as active as they once were, and the risk to the unsuspecting has been minimised.

There are many government organisations and watchdogs that can offer advice on pyramid schemes; a simple online search will give you the right organisation to contact in your country or state. Please take the time to do this.

Pyramid schemes are often extremely convincing and attractive, but they are unethical and illegal. Generally the person at the top of the pyramid makes a pile of money and the people at the bottom lose most of theirs. Pyramid schemers often target people they know who are in network marketing businesses simply because they already have a network they are selling to. Plus they are generally open-minded and they are motivated to get results.

If an opportunity looks too good to be true, it probably is. Network marketing businesses can make you a lot of money, but getting there takes time, energy and conviction. They are not an overnight path to fabulous fame and fortune, which is generally how pyramid schemes are sold to the unsuspecting.


#4 Take your time and do your homework

When deciding whether to get involved in network marketing, or which company to be involved with, be sure that you give yourself enough time to make an informed decision. Be careful neither to make an off-the-cuff decision and jump straight in, nor to dismiss the opportunity without checking it out. Whether it takes you a week, a month or a year, take the time to properly research the opportunity. A word of warning, though: be careful that you are not simply procrastinating on getting started due to a fear of the unknown or because you are being influenced by the opinions of others.

It is important that you feel comfortable with your decision; don't be railroaded by someone 'selling you on the idea'. People who are railroaded rarely go on to build a successful business. A key to building any successful business is to be excited and passionate about what you do. With so many different network marketing companies now providing a vast array of different products and services, it is important that you find the one that is right for you, the one that you are excited about. When you are doing your homework, take the same approach that you'd use if you were looking to start a traditional business.

If you are looking to make a start in network marketing, use the following series of questions as a framework or reference point which you can come back to. Note down what you like about the opportunity being offered, and what you find challenging, and compare the results to assist you in your decision-making process. If you are already involved in the industry, still note down what you like and what you find challenging about what you are doing, and discuss your pointers with your support team.


What do I like about the opportunity?

______________________________________________

______________________________________________

______________________________________________


What do I find challenging about the opportunity?

______________________________________________

______________________________________________

______________________________________________


What homework have I done?

______________________________________________

______________________________________________

______________________________________________


Do I have any nagging doubts that I would like answered?

______________________________________________

______________________________________________

______________________________________________



#5 Always get your information from a credible source

Far too often someone looking at a network marketing opportunity will seek the advice of people who are simply not qualified to give it. Nearly everyone has some opinion or other on network marketing, but when you challenge them, you will find that a large majority have no real knowledge of the industry or how it works. You must be very careful when researching your involvement and looking for more information that you seek it from someone who is qualified to provide it. The person who best fits this criteria is someone who has been successful in the industry.

When seeking information, ask yourself: Is this person qualified to be offering this information? Have they been successful in network marketing? Have they been successful in any of their endeavours? Are they entrepreneurial? Are they financially independent? Or are they struggling financially and going through life on a treadmill?

Some people will say that information or advice from someone who has been successful in network marketing must inevitably be biased. Others, the smart ones, will see it as commonsense. If you wanted to really lose weight, is it best to get advice on how to do that from someone who has tried and failed, or from someone who has been successful? If you wanted to establish a successful traditional business, would you seek the advice of someone who has failed, or someone who has been successful?

A word of warning on researching via the Internet. While the Internet is a great tool for accessing information, be aware that it also provides a platform for anyone to put unqualified information and negative comments on any subject, including network marketing. If you are using the Internet for research, do not let yourself be influenced by such comments without first being sure of the credibility of the source. The Internet can provide you with lots of valuable information, but at the same time it contains just as much valueless nonsense. You need to be sure that you can determine which is which.

In the end, you need to be certain that the decisions you make are not governed by information and advice given by unqualified people.


#6 Anyone can succeed in network marketing

Two common questions are 'Can I do it?' and 'Am I the right type of person?'; the answers are 'Yes, you can' and 'Yes, you are'. That said, the journey in building a network marketing business is different for each person. Some already come with certain skills, experience and confidence that will make it easier for them, while others come with little in the way of skills, experience and confidence, which may create some challenges. What's important to understand is that both types of person can be successful, even though the journey and the time it takes will vary.

Take, for example, the story of two totally different couples who started in the same network marketing company. Anna and Adrian had professional backgrounds; both were well-educated and very successful in their chosen fields. They were well-respected, had a good network of family and friends and had credibility. Bob and Becca were from a lower socioeconomic background. They had only basic education and had struggled financially most of their lives. They had only a small network of family and friends and lacked credibility.

The two couples started their network marketing businesses around the same time. Each had their own reasons for getting involved. Each had dreams they wanted to achieve that their current situation could not deliver to them. Even though their backgrounds were vastly different, there were two things that made them equal — both had a dream, and both had a desire to learn whatever was needed to make a success of their business and achieve that dream.

Anna and Adrian's business grew quickly because the couple already had an awareness of success principles and the added advantage of credibility when talking to others about the opportunity. Bob and Becca's start was a lot slower due to not having been exposed to success principles before and their significant lack of credibility in the eyes of those they talked with.

Nonetheless, both couples went on to build very successful businesses, the only difference being the time each took to achieve that success.

Both couples have now been successfully running their network marketing businesses for a number of years and both have gone on to achieve the dreams that they aspired to. Do you think that Bob and Becca really believe it matters that it took them longer than Anna and Adrian? Maybe it did at the time, but now, after so many years of the lifestyle they enjoy, the time it took to get the job done has paled into insignificance.

Network marketing provides a great level playing field. Those involved may be tradespeople or professionals, educated or uneducated, shy or outgoing, but in the industry everyone is equal and everyone can succeed. What is most important is to understand that everything required to make a success of your network marketing business can be learnt, but the desire to learn is essential if you want your business to grow quickly.


#7 Many fail, but many succeed in a big way

If you've never met anyone who has been in network marketing and failed, you simply need to get out more. There are countless numbers of people who have failed at network marketing, just as there are countless numbers of people who have failed at weight loss, a fitness program, learning a new musical instrument, learning a new language, finishing university or, more to the point, traditional business. Does this mean that no one can ever lose weight, get fit, learn to play a musical instrument, speak another language, get a university degree or have a successful business? Of course not.

The reality is that there will always be a percentage of failures in most endeavours but, as long as there is a percentage of success, it is proof that you too can succeed. The level of success and the time taken to achieve it varies from individual to individual, but if you have the drive, the motivation, the stickability and, most importantly, the dream, you can make it work.


(Continues...)

Excerpted from 101 Ways to Build a Successful Network Marketing Business by Andrew Griffiths, Wayne Toms. Copyright © 2008 Andrew Griffiths and Wayne Toms. Excerpted by permission of Allen & Unwin.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Meet the Author

Andrew Griffiths is the internationally recognized bestselling author of 101 Secrets to a Winning Business, 101 Ways to Have a Business and a Life, 101 Ways to Market Your Business, and many more. Wayne Toms is a successful entrepreneur and keynote speaker with a background in both mainstream business and the network marketing industry.

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