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You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it. Raleigh Pinskey offers you a crash course on how to get the attention you need. 101 Ways to Promote Yourself reveals the insider secrets learned from years of experience and how these ...
You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it. Raleigh Pinskey offers you a crash course on how to get the attention you need. 101 Ways to Promote Yourself reveals the insider secrets learned from years of experience and how these low-cost, high-powered techniques can carry you to the top of your market and beyond.
Find out how to:
In Getting Business to Come to You, Paul and Sarah Edwards and Laura Clampitt Douglas suggest that you "generate a long list of words that describe what you want your business to reflect. Think of adjectives, time, place, uses, feelings, features, humorous aspects of what you do, images you have about the business, results you produce, and products you offer."
What are some examples of successful names?
Independent Business magazine and Business 96 magazine (last year Business 95, next year Business 97) both hold business name contests.
These are the Independent Business winners for the first three contests (there were none in 1992 or 1993):
|•1991||#1: Juan in a Million (Mexican Restaurant)
#2: Twice Sold Tales (used book store)
#3: Loch Ness Lure Co. (fishing lure shop)
|•1994||#1: Curl Up and Dye (beauty salon)
#2: Johnny on the Spot (portable toilets)
#3: Brilliant Deductions (tax preparation services)
|•1995||#1: Rhythm & Brews (coffeehouse with music)
#2: Wreck-O-Mend (car collision repair)
#3: Engine Newity (car engine repair)
|•||#1: Plain in the Glass (mobile windshield repairs)
#2: Make Be-Leaves (artificial/silk plant shop)
#3: Got It Maid (maid service)
NOTE: if you plan to do yellow pages advertising, pick a name that starts with an ''A." Depending on your category, you might have to use several As.
Trade Associations and Organizations
U.S. Patent and Trademark Office; Commissioner of Patents and Trademarks; Washington, D.C. 20231; (800) 786-9199. They have fax-on-demand (see the chapter, "Fax-on Demand"). For a free booklet, Basic Facts About Registering a Trademark, select number forty-one.
• Naming for Power: Creating Successful Names for the Business World by Naseem Javed; Linkbridge Publishing; (212) 876-5363; http://www.abcnamebank.com
• How to Name a Business or Product by Kate McGrath and Stephen Eias with attorney Sarah Shena; Nolo Press; (800) 992-6656
• Decathlon Corporation; 41 Executive Park Dr.; Cincinnati, OH 45241; (800) 648-5646. Decathlon's software is called NameMax
• The Namestormers; 4347 W. Northwest Hwy., Ste. 1040; Dallas, TX 75220-3864. Namestormers' software is called Namer, Headliner, and NamePro
• Business 96 magazine Great Names Contest Ballots; 125 Auburn Ct. #100; Thousand Oaks, CA 91362; fax (805) 496-5469. No contest membership required. Ballots available free from Wells Fargo banks or the above address.
• Independent Business magazine is for members of the National Federation of Independent Business, a wonderful organization designed to assist small business in all their endeavors. Call (800) NFIB-NOW