11 Essentials of Effective Writing is organized around the 11 qualities and approaches of good writing, including vivid language, logical organization, and interesting openings. Examples from student and professional writers demonstrate both the successful use of an essential trait as well as work requiring revision.
Ann Marie McNeely serves as Dean of the Developmental Education Division of Western Piedmont Community College in Morganton, North Carolina, where she teaches developmental writing and study skills courses. She has also worked as a freelance writer and editor in textbook publishing since 2000. Ann Marie has a BA and an MA, both in English, from the University of Central Florida. In addition, she earned her Developmental Education Specialist certification from the Kellogg Institute at Appalachian State University. Her passion is helping students develop the attitudes, knowledge, and skills they need to achieve their personal, academic, and professional goals. She loves to read, travel, learn, and spend time with her husband and children.
Note: Exercises appear throughout each chapter. Suggested Writing Activities appear at the end of each chapter. 1. Creativity and Originality The Brain Invention Strategies 2. Vivid Language Details Descriptive Adjectives Strong Verbs Figures of Speech Precise Word Choices 3. Four Rules for Clear Sentences Rule 1. Use Strong Verbs Rule 2. Avoid Wordiness Rule 3. Vary Sentence Length Rule 4. Adhere to Rules for Grammar, Spelling, and Punctuation 4. Complete Paragraphs Anticipating the Reader's Questions Layers of Development 5. Coherent Paragraphs Methods of Development Choosing a Method Combining the Methods Transitions 6. Cohesive Paragraphs 7. Organizing Logical Units The Thesis Statement Discovering Categories for Ideas Choosing Natural or Logical Organization Outlining Using Organizational Markers 8. Interesting Openings Purposes of the Opening 9. Effective Closings Describe Effects Make Predictions Make Recommendations Complete a Circle Ask Questions 10. Confidence and Assertiveness Avoid Hedging, Apologies, and Disclaimers Choose Assertive Words Write Assertive Sentences Use Varying Typefaces for Emphases 11. Sensitivity and Tact Match Your Points to Your Reader Make Concessions Avoid Offending or Insulting Your Reader Appendix. Sample Compositions