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Posted January 18, 2010
Seldom have successful marketers opened up and revealed their hidden secrets to success like they have in this book. During 1990s the Infomercial business was like the next goldrush. Individuals and companies were becoming wealthy literally overnight.
Dworman has taken the people behind the largest, most successful infomercial campaigns of all time and gotten them to talk candidly and openly about what they learned and mistakes they made along the way. This is a goldmine of information.
What is surprising is how many of these lessons are applicable to the internet marketing campaigns taking place today.