12 Strategies for Search Engine Optimization [NOOK Book]

Overview

Learn how to get your website to the top of the search engine listings in twelve easy steps. Learn about Local Search Engine Listings, why title tags matter, how to not confuse search engines with graphics and flash, and how sitemaps are like baby food for Google. Learn what matters for Keyword Density, as well as advanced techniques like reverse archeology and personalized search results.
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12 Strategies for Search Engine Optimization

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Overview

Learn how to get your website to the top of the search engine listings in twelve easy steps. Learn about Local Search Engine Listings, why title tags matter, how to not confuse search engines with graphics and flash, and how sitemaps are like baby food for Google. Learn what matters for Keyword Density, as well as advanced techniques like reverse archeology and personalized search results.
Read More Show Less

Product Details

  • BN ID: 2940011066269
  • Publisher: Jeff Finkelstein
  • Publication date: 7/13/2010
  • Sold by: Smashwords
  • Format: eBook
  • Sales rank: 89,773
  • File size: 2 MB

Meet the Author

Jeff Finkelstein is the founder of Boulder-based, Customer Paradigm, an interactive marketing firm that has helped clients achieve top rankings through search engine optimization and web marketing. Finkelstein is an adjunct professor for Colorado State University, and has lead workshops around the country teaching companies how to better optimize their websites and get found. Finkelstein has written syndicated columns on web marketing, and reaches tens of thousands of people each week through Customer Paradigm's eLearning Series newsletter.


Finkelstein also helps his wife, Rabbi Jamie Korngold, run the Adventure Rabbi program. Through search engine optimization, reporters from Good Morning America, The Wall Street Journal, USA Today, CBS News and Ski Magazine found out about the organization and ran articles and TV segments.


This intense media interest sparked a book offer from Doubleday Religion, who published Rabbi Korngold's best-selling book, God in the Wilderness, in April 2008.


Finkelstein has been featured in The New York Times as a Web Guru, and his company has received numerous awards, including the prestigious 2008 Rocky Mountain Direct Marketing Association Supplier of the Year Award.


Finkelstein lives in Boulder, Colorado with his wife and two daughters.


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Customer Reviews

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( 30 )
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See All Sort by: Showing 1 – 20 of 30 Customer Reviews
  • Posted January 30, 2011

    Glad it was free

    Half the book is common sense, and the other half is plain wrong. For example he talks about "nobody sees the title tag" on your web page. The title tag displays at the top of the browser in the title bar unless you run the browser in kiosk mode.

    Too many little inaccuracies like that throughout the book. Some of the examples you can't tell the difference on the nook anyway.

    5 out of 5 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 28, 2011

    Waste of Time

    As a Search Engine Optimization Professional, I was curious to see what was in this book. If you are trying to perform SEO yourself, DO NOT follow the advice in this book. Other than the obviously simple stuff, much of this book is incorrect or could get you banned from Google. In this case, free is free for a reason, there is far more accurate information available for free on the internet.

    4 out of 4 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted December 27, 2012

    Not sure if useful.

    Not sure if useful.

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  • Anonymous

    Posted July 31, 2012

    Excellent book, lots of useful information...

    Excellent book, lots of useful information...

    Was this review helpful? Yes  No   Report this review
  • Posted January 31, 2011

    Good

    Nice.......................

    0 out of 6 people found this review helpful.

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