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1,200 Great Sales Tips for Real Estate Pros is loaded with useful advice on everything from increasing sales activity, countering sellers' listing objections, and giving a great listing presentation to balancing your work and your off-hours life. It also provides strategies for getting positive PR, shaking off a sales slump, and much more. Complete with valuable tools, such as the bottom-line provisions of major real estate laws and a six-week guide to developing the perfect buyer seminar, this must-have book offers you practical guidelines to help you keep your career thriving.
1,200 Great Sales Tips for Real Estate Pros is divided into seven sections—prospecting, selling, knowing your market, staying out of trouble, time management, professional development, and personal growth—covering every aspect of real estate sales. This format lets you quickly and easily find just the information you need. If you want to get ahead and consistently grow your income, this quick-reference guide will instantly become your go-to resource for every day and every deal.
Introduction: Your Seminar-to-Go ix
CHAPTER 1 Prospecting 1
Striking Real Estate Gold
CHAPTER 2 Selling 47
Gain Clients for Life
CHAPTER 3 Know Your Market 91
When You Keep a Pulse on What’s Happening,
You Spot Important Changes
CHAPTER 4 Stay Out of Trouble 109
No Joy in Getting Sued
CHAPTER 5 Personal Growth 137
What Would Miss Manners Do?
CHAPTER 6 Professional Development 165
The Well-Trained Shall Inherit the Business
CHAPTER 7 Time Management 197
Don’t Sweat the Unimportant Stuff
Additional Resources 215
About the NATIONAL ASSOCIATION OF REALTORS® 249