140 Characters: A Style Guide for the Short Formby Dom Sagolla
The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing
Make the most of your messages on Twitter, Facebook, and other social networking sites
The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill.
In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.
- Covers basic grammar rules for short-form writing
- The equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messages
- Helps you develop your own unique short-form writing style
140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.
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Meet the Author
DOM SAGOLLA helped create Twitter with Jack Dorsey and a team of entrepreneurs in San Francisco. He also helped engineer Macromedia Studio, Odeo, and Adobe Creative Suite, and now produces iPhone applications with his company, DollarApp.
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A look into the world of Twitter, Sagolla discloses how the idea was born and came to fruition. This book will make your "tweets" more concise and help you determine with whom you wish to be concise. Great tool for journalists and factualists. Helped me realize that some relationships are too personal for brevity.
Although I feel a little bad giving the book only two stars, I have to say that the book was a bit of a disappointment. After having read a few more straight-forward books on Social Media, this book comes up short on being useful and explanatory. The author gives great insight into how Twitter became Twitter, no doubt. But when it came to what the title of the book says (i.e, A Style Guide...), suddenly the book started to read as though the author had taken too many lattes late at night. Rambling through some semi-defined "types" of writing for Twitter and other short-form online media formats, it was hard to stay focused let alone gain any usable insight into how I could improve my own writing. I titled my review to include "requires Internet access" because the author is constantly referring to past quotes of Twitter members and founders. But, considering the lack of description anyone can reasonably attain through 140 characters or less, I never quite understood if I was supposed to gain valuable knowledge or insight based on what often appeared to be short overly simplistic writings of others. In summary, I would recommend the book for the first 1/3rd if you want to gain insight into how Twitter arose, but otherwise there are other books that better guide us novices through improving our writing in the wondrous world of social media.