140 Characters: A Style Guide for the Short Form

140 Characters: A Style Guide for the Short Form

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by Dom Sagolla
     
 

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How to write short and sweet for the Information Age

The advent of Twitter and other social networking sites, along with the ubiquity of text messaging, have made short-form communication and constant contact an everyday reality. Expressing yourself clearly in short bursts—particularly within Twitter's 140 character limit—takes special

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Overview

How to write short and sweet for the Information Age

The advent of Twitter and other social networking sites, along with the ubiquity of text messaging, have made short-form communication and constant contact an everyday reality. Expressing yourself clearly in short bursts—particularly within Twitter's 140 character limit—takes special writing skill.

For marketers and business owners, social media and text messaging have become an increasingly important avenue for promoting a business, but you have to be able to get your message out in just a few words. 140 Characters is the first writing guide specifically dedicated to communicating with customers, colleagues, and contacts with the succinctness and clarity that the times demand.

Twitter User #9 Dom Sagolla teaches the lessons of great short-form writing, including the importance of communicating with simplicity, openness, and humor. What Strunk and White's Elements of Style did for traditional media, 140 Characters does for the social media revolution happening today. Inside, you'll learn all the basics of:

  • Developing your own honest and unique writing style
  • Evolving rules of grammar for the short form
  • Principles of brevity, including tech-speak/leetspeak
  • Avoiding the too-much-information syndrome
  • Mastering the art of the text message
  • Winning techniques for writing poetry, news, fiction, and much more

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Product Details

ISBN-13:
9780470556139
Publisher:
Wiley
Publication date:
10/12/2009
Pages:
208
Sales rank:
1,035,119
Product dimensions:
5.53(w) x 8.54(h) x 0.58(d)

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