150 Years Continental: The Skill of Transformation

by Paul Erker, Nils Fehlhaber

Overview

Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.

Product Details

ISBN-13:	9783110736953
Publisher:	De Gruyter
Publication date:	10/25/2021
Pages:	387
Product dimensions:	6.30(w) x 8.66(h) x (d)

About the Author

Paul Erker, Ludwig-Maximilians-Universtiät München; Nils Fehlhaber, Continental AG/Archiv, Hannover.