151 Quick Ideas to Get New Customers

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Overview

For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. Jerry Wilson's 151 Quick Ideas to Get New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging.

151 Quick Ideas to Get New Customers demonstrates that you don't have to use expensive sales events, advertising, or promotions to turn on a constant, neverending flow of new ...

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Overview

For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. Jerry Wilson's 151 Quick Ideas to Get New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging.

151 Quick Ideas to Get New Customers demonstrates that you don't have to use expensive sales events, advertising, or promotions to turn on a constant, neverending flow of new prospects. Just follow some of Jerry Wilson's 151 proven ideas and discover amazing results...fast!

These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, or personal stories.

How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? And what was it worth for Kinko's to offer 24/7 copy center hours? Don't overlook the one good idea that could make your business a success!

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Product Details

  • ISBN-13: 9781427094735
  • Publisher: ReadHowYouWant.com, Limited
  • Publication date: 8/21/2008
  • Pages: 240

Table of Contents

Foreword 9
How to Use This Book 11
1 One Thing Worse Than a Rude Employee 13
2 Bribe the Significant Other 14
3 Involve the Family 15
4 Prospect With a Task Force 16
5 Use Your People 18
6 Call Them Associates 19
7 If You Want Loyalty 20
8 Make Me Feel Important 21
9 Strategic Partnerships 22
10 Sell in Bunches 24
11 People-to-People Prospecting 25
12 Birds of a Feather 26
13 Get Them on Your Own Turf 28
14 Become a Joiner 29
15 Intentional Relationships 30
16 Are You New or Recycled? 31
17 Love That Loyalty 33
18 Develop a Clear Vision of Success 34
19 Heroic Tales 35
20 Do You See What I See? 36
21 Zero Defections 37
22 Turning Off Your Prospects 38
23 Pushy Prospectors 39
24 Don't Let the Fish Flop Away 40
25 Your Way or My Way 41
26 Help, Don't Sell 42
27 The Power of Compliments 43
28 Become a Yes Person 44
29 Sell Your People First 46
30 Fix the Problem 47
31 People Are Funny 48
32 Inspiring a New Hire 49
33 Respect Their Time 50
34 Targeting Your Prospect's Interest 51
35 All Buyers Are Liars 53
36 Brag, Brag, and Brag Some More 54
37 Pay Attention to Their Individual Needs 55
38 My Name's Not Bud 56
39 Beware of Agitators 57
40 Label What Differentiates You 58
41 Do Something Different 59
42 Be Creative 61
43 Go In Naked 62
44 Believe It or Not 63
45 Try Something Different 64
46 Customize, Customize, Customize 65
47 Little Things with Big Payoffs 67
48 Being Different 68
49 Do What Others Don't 69
50 Learn From Chameleons 70
51 Beware of First Appearances 71
52 Prospecting Requires Being a Super-Sleuth 73
53 Inspired Employees Lead to Dedicated Customers 74
54 The C-Y-A Factor 75
55 The Best Prospect Ever 76
56 Connect Like Velcro 77
57 Whatever It Takes 78
58 Love Those Freebies 79
59 Do You Qualify? 81
60 Before You Open Up 82
61 Tell and Sell 83
62 Make Sure Prospects Can Find You 84
63 Leave Your Prospects a Trail to Follow 85
64 Learn from the F.B.I. 86
65 Keeping Top-of-Mind-Awareness 87
66 The Proof of the Pudding 88
67 What About Tomorrow? 90
68 Your Elevator Speech 91
69 Point Out the Problem 92
70 Go After Lost Customers 93
71 Free Still Works 94
72 Out of Sight Means Out of Mind 95
73 E-mail: Friend or Foe? 96
74 Keep the Lights On 97
75 One Magic Word 98
76 Quality Speaks Volumes 99
77 Keeping up With Technology 101
78 Is Your Image Working for You? 102
79 Don't Take It For Granted 103
80 Beware of a Prescription Without a Diagnosis 104
81 Make It Easy to Buy 105
82 Make Them Feel Safe 106
83 Loose Lips Sink Prospects 108
84 Building Trust 109
85 Falling Out of the Dumb Tree 110
86 Consider Name-Dropping 111
87 Freebies Are Hard to Turn Down 112
88 Creative Advertising Can Work 113
89 Claim Those Free Dollars 114
90 One Magic Question 115
91 Prospects Must Be a M-A-N 116
92 Yes, No, and Maybe 117
93 Bigger Is Better 118
94 Networking 120
95 One Size Fits All 121
96 All's Fair in Love and War 122
97 Do You Know What They Know? 123
98 What Gets Repeated 124
99 Traditions Should Be Sacred 125
100 The Puppy Dog Lick 126
101 Don't Give Them a Reason 128
102 What Is It You Sell? 129
103 Everything Matters 130
104 When Do You Need It? 131
105 Lost Sales Mean Opportunities 132
106 Let Them Decide 133
107 Forget Satisfied 134
108 Perceptions of Value 135
109 Prospecting with Hulk and Bulk 136
110 It's All About Value 137
111 How Much Does It Cost? 138
112 Stack Up the Benefits 139
113 What You Can Do 140
114 How Much Is Your Price? 141
115 The $10 Stupidity 142
116 Losing Their Luster 143
117 Tell Them What You Can Do 144
118 Are You Listening? 146
119 The Early Bird Gets the New Customer 147
120 The Problem with Communication 148
121 No Is Not the Answer 149
122 Selective Hearing 150
123 If Only We Had Time 151
124 Anticipate Obstacles 153
125 Decide Not to Sell 154
126 Selling to the Senses 155
127 Never Assume it Took Place 156
128 Attention to Detail 157
129 Use Your Design 158
130 Make Smiles Zero Tolerance 159
131 It's Okay to Know You Don't Know 160
132 Don't Be a Bungling Bob 161
133 Create Your Personal Gold Mine 162
134 The Insanity Principle 163
135 Beware of Fatal Ruts 164
136 Ask for Help 165
137 Criticize, Condemn, and Complain 166
138 Harness the Internet 167
139 Tell the Truth 168
140 How Are You Really Doing? 169
141 Meet Uncle F-E-S-S 170
142 Don't Be a Drop-in Visitor 171
143 Don't Love Them and Leave Them 172
144 Organize Your Prospect Efforts 174
145 The Agony of Defeat 175
146 It Is Not What Happens To You 176
147 So You Can't Afford To 177
148 Become an Information Junkie 178
149 Obsessed With Reputation 179
150 Invest In Yourself 180
151 The Value of Persistence 182
Index 183
About the Author 189
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