1960--LBJ vs. JFK vs. Nixon: The Epic Campaign That Forged Three Presidencies

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Overview

It was the election that gave America "Camelot” and its tragic aftermath, a momentous contest in which three giants battled for the presidency. Award-winning author David Pietrusza does here for the 1960 presidential race what he did in 1920: The Year of the Six Presidents-a Kirkus Reviews best book. Until now, the most authoritative study of the 1960 election was Theodore White's The Making of the President, 1960, but White didn't tell all. From Nixon's Iowa backseat blowup to the first televised debate to John Ehrlichman's spy missions on the Democrats, Pietrusza tells the rest of the story.

Editorial Reviews

Library Journal

Almost half a century after Theodore White's The Making of the President, 1960, Pietrusza (1920: The Year of the Six Presidents) raises the bar with his winning and provocative chronicle. The political giants who battled for the 1960 presidency-and the closeness of the election-make for exciting narratives. The author writes respectfully of the three hopefuls but is not starstruck by any of them. Here, JFK is portrayed at times as a slacker who would not let politics get in the way of adultery. Richard Nixon was different from Kennedy, much less by his politics than by his lack of charm. Johnson, the indefatigable vote getter, was a champion of the lower class or a crude wheeler-dealer, depending on what the situation called for. Also prominently featured are Joe Kennedy, the family patriarch, and presidential and vice presidential hopefuls Nelson Rockefeller, Hubert Humphrey, and Adlai Stevenson. Pietrusza concludes with a thought worth pondering: Why was the election so close when Nixon did so much wrong (ignoring Martin Luther King Jr., choosing the patrician Henry Cabot Lodge as his running mate, not receiving support from President Eisenhower) while Kennedy did almost everything right (choosing the loyal LBJ as his vice-presidential running mate, winning the primaries, appearing healthy, gaining the black vote while retaining the white South)? The answer: there was something about JFK that the voters of 1960 simply did not like. Highly recommended for public and academic libraries.
—Karl Helicher

Kirkus Reviews
A historian revisits the exciting, close-run 1960 campaign. In what's becoming something of a specialty, Pietrusza (1920: The Year of the Six Presidents, 2007, etc.) turns again to a presidential race that included two men in walk-on roles who would later hold the office, Ford and Reagan, and featured three who would occupy the Oval Office for the next 14 years. Since Theodore White's 1961 classic The Making of the President, 1960, we've learned more about John Fitzgerald Kennedy, Lyndon Baines Johnson and Richard Milhous Nixon, much of it unflattering, and almost all of it reflected in this colorful, character-driven narrative. Pietrusza examines the candidates' manifold personal shortcomings, flaws either unseen or at least unspoken by White, including JFK's dangerous philandering and even more dangerous health, LBJ's curious blend of bullying cowardice and vanity, and Nixon's deep resentments and insecurities. In a race where the candidates were all children of the New Deal and all confirmed cold warriors, personalities dominated, and the finally mature technology of television brought those personalities into the country's living rooms. Pietrusza is especially strong covering the crucial Kennedy-Nixon TV debates and, while he pauses to consider other incidents upon which the vote may have turned, he remains focused on character. He also looks at the hapless Hubert Humphrey, outspent in the critical West Virginia primary, Nelson Rockefeller, outmaneuvered by Nixon, and Adlai Stevenson and Stuart Symington, both outhustled by Kennedy. Among many others, Pietrusza's cast includes Eleanor Roosevelt and Martin Luther King Sr., both wary of Kennedy's Catholicism; Dwight Eisenhower, foreverholding Nixon at arms length; Frank Sinatra, virtually pimping for JFK; Sam Giancana and Richard J. Daley, mobster and mayor of Chicago respectively, funneling money and votes to Kennedy; and Joseph P. Kennedy, the mastermind and bank behind his son's bid for the White House. A lively look at the underside of a campaign foreshadowing three successive presidencies that would end in assassination, failure and disgrace. Agent: Carol Mann/Carol Mann Agency

Product Details

  • ISBN-13: 9781402777462
  • Publisher: Sterling Publishing
  • Publication date: 10/5/2010
  • Pages: 544
  • Sales rank: 156,664
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.80 (d)

Customer Reviews

Average Rating 4.5
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Sort by: Showing 1 – 17 of 16 Customer Reviews
  • Posted December 17, 2009

    more from this reviewer

    A Fresh (and balanced) Look Into a Famous Campaign

    When I read the reviews of 1960-LBJ vs. JFK vs. Nixon, I found it interesting how many different views there were of this book on whether the book was balanced, or like most books, tilted towards Kennedy. It is tough to find any balance when it comes to comparing John F. Kennedy and Richard Nixon. I would have likely been a Nixon voter, had I been alive in 1960, but I must say that David Pietrusza has done a very good job telling the story of the 1960 election in a more even handed fashion than occured in the past.
    Pietrusza makes is clear that the far "dirtier tricks" of the 1960 election came from the Kennedy, and not Nixon campaign. He also points out the media bias and love affair with the Democratic nominee. His conclusion goes so far to say that despite all that Kennedy did right and the Democratic advantage in the nation at the time, and all Nixon did wrong, Kennedy barely won. His answer, Americans were not sold on John F. Kennedy, there was something about the Democrat that Americans just did not like.
    I learned things in the book that the mainstream press and history do not teach us, such as that Nixon won two, if not three of the so-called "great" debates. Or also, that former President Truman and former First Lady Eleanor Roosevlt not only supported other candidates for the Democratic Nomination, but strongly opposed Kennedy's nomination up until the Democratic Convention.
    The author does a great job at focusing on the candidates while giving great insight on to the views and comings and goings of the side players, such as President Dwight Eisenhower, former President Harry Truman, and Eleanor Roosevelt.
    I would have been more interested to learn more about the role that Kennedy's religion played in the election, but all in all, this book does a very good job of re-telling the story of the 1960 election, not in the Camelot driven pro-Kennedy way of Theodore White's, The Making of the President, 1960, but in a more-even handed manner.
    Don't get me wrong, Richard Nixon does not come across as a saint. In fact, if anything, he comes across as a bizarre person and his election strategy is cast in great doubt, but likely that was just who Nixon was.
    I did not care for the author's last book, 1920, The Year of Six Presdints, but really enjoyed 1960: LBJ vs. JFK vs. Nixon. I enjoyed it to the point where you feel suspense building, even though we know the outcome.
    All in all, a very good and balanced book.

    2 out of 3 people found this review helpful.

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  • Posted November 26, 2008

    Pietrusza Scores Again

    Following up on his superb "1920: The Year of the Six Presidents", author David Pietrusza produces another political page-turner, this time dealing with the characters and machinations of a presidential race which marked the beginning of the modern era of campaigning.

    Another reviewer complains there is nothing new here (I suppose if you've read 200 books on the Kennedy assassination you might very well feel overly familiar with the material!). Even if true (it's not), the story has never been better or more completely told.

    Pietrusza comes into this with no particular hero and no pony in the race, a fact which makes his analyses far more objective than most any review of the topic. He shows his characters warts and all, while at the same time not descending to the level of a hit piece on any of them. They are what they are: Johnson, Kennedy, Nixon, Humphrey, Stevenson, Eleanor Roosevelt and scores of extras.

    While interesting and engaging throughout, where Pietrusza really shines is in his analysis of the strategy and tactics of the four debates that nudged the election to Kennedy and changed modern politics forever.

    The release of this book is perfect timing, especially for those who think the art of campaigning was invented yesterday. Pietrusza adds to his ever-more-outstanding body of work and has placed himself in the first tier of writers of popular history. Well done.

    1 out of 1 people found this review helpful.

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  • Posted August 22, 2011

    I loved this book. Highly Recommended. Reading his other book now. Check them out.

    I highly recommend reading 1960 LBJ vs. JFK vs. Nixon, by David Pietrusza. I loved this book. I did not buy it, I took it out of the library, and took it out because I ran across it by accident and the title caught my interest. It was great right from the very beginning. A real page turner. Now I am reading his other book, 1920 The Year of the Six Presidents. (This one I actually bought at a Barns and Noble, and funny thing, on the receipt it lists the 1960 LBJ vs JFK vs Nixon book by the same author as a book I might like. Smart artificial intelligence computer programing to come up with that. So far the 1920 book (just started reading it) is just as good as the 1960 book. So, if you are a history buff and political junkie like me go out and find these two books. It is an easy read, interesting, and enjoyable.

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  • Posted August 12, 2009

    New Standard for 1960 Election

    Until now, Theodore White's Making of the President 1960 was the standard for understanding the very important election of 1960.
    David Pietrusza's 1960 has just replaced the White classic. 1960 has the benefit of data that was not available when White wrote his book. 1960 is also not obviously biased toward JFK as it covers his strengths as well as some of his many weaknesses.
    The book is full of information told in a way that it treats the election as a great story with insight into three presidents as well as other important politicians of that day (Rockefeller, Humphrey, Eisenhower, Stevenson, RFK, etc).
    The story is told in a way that one gets the true feel of what life was like back in 1960.
    Pietrusza also wrote a wonderful book about the election of 1920, known as 1920 - The Year of Six Presidents. I recommend both 1920 and 1960 for the student of 20th century American history.

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  • Posted February 18, 2009

    Engrossing

    David Pietruszahas written a fascinating and hard to put down book.

    I highly recommend.

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  • Anonymous

    Posted January 10, 2009

    Very Good Book.

    .

    0 out of 1 people found this review helpful.

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