1996 Presidential Campaign

1996 Presidential Campaign

by Robert E. Denton
     
 

Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of significant symbols through human communication. As voters and others involved with the campaigns attempt to make sense of the political

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Overview

Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of significant symbols through human communication. As voters and others involved with the campaigns attempt to make sense of the political environment, political bits of communication inform voting choices, world views, and legislative desires.

The essays in this book examine the key elements in that process throughout the 1996 presidential campaign. Each focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases from nomination conventions through the debates, political advertising, the discussion and framing of issues, images of the candidates and their wives, the role and impact of network and local news, political cartoons, and the digital/on-line arena. This text will appeal to students and scholars alike as well as to concerned citizens involved with presidential politics and political campaigns.

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Product Details

ISBN-13:
9780275961527
Publisher:
ABC-CLIO, Incorporated
Publication date:
02/28/1998
Series:
Praeger Series in Political Communication Series
Edition description:
New Edition
Pages:
320
Product dimensions:
6.00(w) x 9.00(h) x 0.72(d)

Table of Contents

Series Foreword
Preface
Acknowledgments
1Communication Variables and Dynamics of the 1996 Presidential Campaign1
2The Beginning and the Early End51
3The 1996 Presidential Nominating Conventions: Good Television and Shallow Identification77
4The 1996 Presidential Debates101
5Taking the Middle Ground: Clinton's Rhetoric of Conjoined Values123
6Videostyle and the Effects of the 1996 Presidential Campaign Advertising143
7"Torture-by-Tedium" or Editorial Cartoons During the 1996 Presidential Campaign161
8Digital Democracy: The '96 Presidential Campaign On-line179
9Hillary Rodham Clinton and Elizabeth Dole as Running "Mates" in the 1996 Campaign: Parallels in the Rhetorical Constraints of First Ladies and Vice Presidents199
10The Rhetorical Transformation of Political Coalitions: Bill Clinton, 1992-1996229
11Explaining the Vote: The Presidential Election of 1996263
Selected Bibliography285
Index291
About the Editor and Contributors297

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