1996 Presidential Campaign

Overview

Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of significant symbols through human communication. As voters and others involved with the campaigns attempt to make sense of the political environment, political bits of communication inform voting choices, world views, and legislative desires.

The essays in this ...

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Overview

Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of significant symbols through human communication. As voters and others involved with the campaigns attempt to make sense of the political environment, political bits of communication inform voting choices, world views, and legislative desires.

The essays in this book examine the key elements in that process throughout the 1996 presidential campaign. Each focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases from nomination conventions through the debates, political advertising, the discussion and framing of issues, images of the candidates and their wives, the role and impact of network and local news, political cartoons, and the digital/on-line arena. This text will appeal to students and scholars alike as well as to concerned citizens involved with presidential politics and political campaigns.

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Editorial Reviews

From the Publisher

"All of the essays are accessible to readers in both political science and communications studies. This volume is recommended for advanced undergraduate students and above."

-

Choice

Booknews
Eleven articles examine such aspects of the 1996 campaign as the low public interest level, the conventions, the debates, the advertising, cartoons, digital democracy, parallels in the rhetorical constraints of First Ladies and Vice Presidents, political coalitions, and the electoral college and popular vote. They focus on politics as an aspect of communication and on the presidential election as a type of national conversation, thus interpreting the low public involvement as a failure to communicate. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

Meet the Author

ROBERT E. DENTON, JR., holds the W. Thomas Rice Chair of Leadership Studies and serves as Director of the Virginia Tech Corps of Cadets Center for Leader Development at Virginia Polytechnic Institute and State University.

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Table of Contents

Series Foreword
Preface
Acknowledgments
1 Communication Variables and Dynamics of the 1996 Presidential Campaign 1
2 The Beginning and the Early End 51
3 The 1996 Presidential Nominating Conventions: Good Television and Shallow Identification 77
4 The 1996 Presidential Debates 101
5 Taking the Middle Ground: Clinton's Rhetoric of Conjoined Values 123
6 Videostyle and the Effects of the 1996 Presidential Campaign Advertising 143
7 "Torture-by-Tedium" or Editorial Cartoons During the 1996 Presidential Campaign 161
8 Digital Democracy: The '96 Presidential Campaign On-line 179
9 Hillary Rodham Clinton and Elizabeth Dole as Running "Mates" in the 1996 Campaign: Parallels in the Rhetorical Constraints of First Ladies and Vice Presidents 199
10 The Rhetorical Transformation of Political Coalitions: Bill Clinton, 1992-1996 229
11 Explaining the Vote: The Presidential Election of 1996 263
Selected Bibliography 285
Index 291
About the Editor and Contributors 297
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