The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR / Edition 1 by Mark Yost | 9780760328125 | Hardcover | Barnes & Noble
The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR / Edition 1

The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR / Edition 1

by Mark Yost
     
 

ISBN-10: 0760328129

ISBN-13: 9780760328125

Pub. Date: 08/15/2007

Publisher: Motorbooks

What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard.

A seasoned sports and business reporter for the Wall

Overview

What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard.

A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business.

From Junior Johnson’s contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider’s look at what these changes have meant for NASCAR and its devoted fans.

Product Details

ISBN-13:
9780760328125
Publisher:
Motorbooks
Publication date:
08/15/2007
Edition description:
First
Pages:
320
Product dimensions:
6.30(w) x 9.10(h) x 1.30(d)

Table of Contents


Contents

Acknowledgments

Foreword               
 

Introduction          Fifty Years of Racing at Daytona

One                         A Good Old Boy Goes Courting

                                How NASCAR Wooed Corporate America

Two                        The Suite Life

                                Inside NASCAR Corporate Hospitality

                                                                                                                       

Three                      Betting the Farm

                                The Early Days of NASCAR

Four                        From Rags to Riches

                                Junior Johnson Turns Tobacco into Gold

Five                        The Sponsorship Shepherds

                                Four Hundred Cases of Coffee and a Side of Viggy

                               

Six                           Mama, I’m Gon’ Be on the TV

                                The Small Screen Revolution

Seven                     When NASCAR Comes to Town

                How Much Is That Track in the Midwest?

Eight                       Speed Dating for Dollars

                                Inside the NASCAR B2B Council

Nine                        See the Brown Truck Go

                                How UPS Took NASCAR to Mexico

Ten                         Fantasy Accidents

                                Allstate’s All-Star Ad Campaign

Eleven                    What’s DLP?

                                Educating the Public at 200 Miles Per Hour

Twelve                   The Military Marches In

                                Recruiting at the Racetrack

Thirteen                 Bringing the Big Show to the Little Store

                                How Associate Sponsorship Changed the Game

Fourteen                Teaching Old Brands New Tricks

                                 A Wunderkind Helps Goodyear Leverage its Legacy

Fifteen                    We’re An American Brand

                                Toyota Comes to NASCAR

                               

Epilogue                What’s Next for NASCAR               

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >