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Ninety percent of all Americans under age thirty know their sign. There are more than 10,000 practicing astrologers in the U.S., and Americans spend more than $200 million annually consulting astrologers. The word "horoscope" is in the one of the most popular keywords in Internet searches, ranking #156 out of 1,000, according to adendum.com. Written by astrology expert Jill Goodman, this calendar will satisfy those passionate about their horoscopes as well as the more casual reader.