2011: Trendspotting for the Next Decade

2011: Trendspotting for the Next Decade

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by Richard Laermer
     
 

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They think he's brilliant…

“Laermer is a trendspotter who actually can show us how to separate the important trends in technology from the passing fads.”-The Today show on TrendSpotting

“The author's creativity and sheer enthusiasm shine through and bring the case studies to life.”-Journal of Communication

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Overview

They think he's brilliant…

“Laermer is a trendspotter who actually can show us how to separate the important trends in technology from the passing fads.”-The Today show on TrendSpotting

“The author's creativity and sheer enthusiasm shine through and bring the case studies to life.”-Journal of Communication Management on Full Frontal PR

“Best marketing book I've ever read by far.”-Noggin Blog on Punk Marketing

They think he's absurd…

“The book is exactly what it sounds like and twice as disgusting...it rips punk's heart out and beats it to death with a stick.”-Philadelphia Weekly on Punk Marketing

“It’s clear that Laermer is hot to trot. When he moves on to sweeping generalities, it’s hard to keep from chucking [the book] against a wall.”—Los Angeles Times on Get On With It

But he's one important thing-relevant.

“Oh please. They love me, they hate me. Go through the book! There has to be one thing, at the very least, that you appreciate (giggle, chortle, knee slap) and more important, can use. If not, well, call me.”-Richard Laermer on everyone's a critic

Hungry for more? Log on to Laermer.com.

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Product Details

ISBN-13:
9780071497275
Publisher:
McGraw-Hill Professional Publishing
Publication date:
04/10/2008
Pages:
256
Product dimensions:
5.60(w) x 8.50(h) x 1.13(d)

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