2012 Fruit Crate Labels - Smithsonian Institution Wall Calendar

Overview

At the end of the 19th century, refrigerated railroad cars made long distance shipping of perishable produce possible. Labels were created so shippers and merchants could more easily identify what was in the crates. They also helped create brand recognition. These vibrant and colorful paper labels became lively mobile advertisements. Labels featured a wide range of designs: fruit - an orange, lemon, apple, strawberry or other produce - was usually depicted on the label, but not always. Labels drew on a wide range...
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Overview

At the end of the 19th century, refrigerated railroad cars made long distance shipping of perishable produce possible. Labels were created so shippers and merchants could more easily identify what was in the crates. They also helped create brand recognition. These vibrant and colorful paper labels became lively mobile advertisements. Labels featured a wide range of designs: fruit - an orange, lemon, apple, strawberry or other produce - was usually depicted on the label, but not always. Labels drew on a wide range of popular images - from idyllic scenes, women, animals, and patriotic symbols - in order to entice people to buy fruit. In the late 1950's labels were no longer used because pre-printed boxes replaced the older wooden crates. Today, these labels are highly collectible. Fruit Crate Labels 2012 features selections from the extensive collection at the Smithsonian Institution. Each month in this 12-month calendar features a colorful label and generously sized grid with moon phases and international holidays. There are sections at the back of the calendar to record emergency contact information and birthdays/anniversaries and a full-page 3-year at-a-glance. Earth friendly, printed with soya-based inks on FSC certified paper. A popular calendar for a anyone who likes vintage art. Great for saving and framing.
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Product Details

  • ISBN-13: 9781554564668
  • Publisher: Zebra Publishing Corp.
  • Publication date: 7/30/2011
  • Format: Wall Calendar
  • Product dimensions: 11.94 (w) x 11.96 (h) x 0.22 (d)

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