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2016 And Beyond: How Republicans Can Elect a President in the New America
     

2016 And Beyond: How Republicans Can Elect a President in the New America

by Whit Ayres
 

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"Whit Ayres provides both a diagnosis of the GOP's problems and a prescription for the cure.  In plain language with do's and don'ts for Republican candidates and campaigns, Ayres has written the best analysis of current American politics I have read in years." -- Charlie Cook, Editor and Publisher, Cook Political Report

Society is changing at unprecedented

Overview

"Whit Ayres provides both a diagnosis of the GOP's problems and a prescription for the cure.  In plain language with do's and don'ts for Republican candidates and campaigns, Ayres has written the best analysis of current American politics I have read in years." -- Charlie Cook, Editor and Publisher, Cook Political Report

Society is changing at unprecedented speeds, and these changes are having dramatic effects on the American political landscape. 2016 and Beyond explores public opinion on hot-button issues like immigration, health care, gay rights, abortion, national security, taxes and spending, and the role of government. With unsparing honesty, 2016 and Beyond explains how GOP candidates must adapt to these changes to win the presidency without compromising Republican principles.

Leading GOP pollster Whit Ayres draws upon 30 years of campaign experience and data-driven research from his own firm and that of other highly-respected polling organizations to deliver this insightful commentary. The result is a fascinating and highly readable exploration of how new candidates, new messages, and a new tone are needed for Republicans to win the presidency in the New America.

2016 and Beyond belongs in the arsenal of any political junkie, candidate, or student of the game.

"For years, no Republican has thought more deeply than Whit Ayres about the implications for his party of the demographic and cultural changes remaking America. In this engaging and accessible book, he’s produced an intriguing roadmap to this new landscape that should be essential reading for any Republican who wants to win back the White House in 2016; any Democrat who wants to stop them; and anyone else who wants to understand the evolving political dynamics of a rapidly changing America." -- Ron Brownstein, National Political Reporter, National Journal

"Dr. Whit Ayres is one of the brightest stars in our party, and this book will show you why his is such a respected, influential voice. I don’t agree with every idea in this book; but in a political party that has to attract some 70 million votes in 2016 to elect a Republican president, it is silly to think everybody would agree on everything. Ours is a big, broad, diverse party, and we can’t let purity be the enemy of victory." -- Governor Haley Barbour, Former Chairman, Republican National Committee and Republican Governors Association

"Read this book and you will be alarmed: Our Republican Party is running out of voters.  Whit Ayres makes a frighteningly urgent case that, in an increasingly diverse America, we Republicans have to broaden the appeal of our principles to Hispanic and minority voters, millennials and women, or the GOP will soon go the way of the Whigs." -- Alex Castellanos, Founder, NewRepublican.org

Product Details

BN ID:
2940151312578
Publisher:
Resurgent Republic
Publication date:
02/27/2015
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
200
File size:
6 MB

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Meet the Author

Whit Ayres is a leading Washington, D.C. political consultant with over 30 years of experience in polling and survey research for high profile political campaigns, corporations, and non-profit organizations.

Ayres is the founder and president of North Star Opinion Research (www.northstaropinion.com), a national public opinion and public affairs research firm located in Alexandria, Virginia. North Star provides strategic recommendations and advice on messaging to high level political clients including Tennessee Governor Bill Haslam and U.S. Senators Marco Rubio, Lamar Alexander, Bob Corker, Lindsey Graham, and Jim Inhofe. Ayres has also worked with numerous non-profit clients including the Boy Scouts of America, the U.S. Chamber of Commerce, America's Health Insurance Plans, and the Pharmaceutical Care Management Association.

Ayres and former RNC Chairman Ed Gillespie are cofounders of Resurgent Republic (www.resurgentrepublic.com), a center-right non-profit which develops national polls and focus groups and disseminates the results, helping policy makers, think tanks, interest groups, and others advocate for policies that are consistent with conservative principles. Resurgent's research is regularly cited by leading journalists and politicos.

Ayres has been active in The American Association of Political Consultants (www.theaapc.org) for over 20 years, serving as its chairman, president, and treasurer. In 2012 Ayres was honored as the Republican Pollster of the Year by the organization. AAPC is a bi-partisan professional society that promotes the political consulting industry, protects political freedom of speech, and fosters ethical behavior in political campaigns.

Ayres is a frequent commentator on network and cable media outlets, including NBC’s Meet the Press, FOX News, CNN, and NPR. His comments and analysis appear in The Wall Street Journal, The New York Times, The Washington Post, The Los Angeles Times, USA Today, and numerous regional newspapers.

Ayres founded North Star after a career as a tenured professor in the Department of Government and International Studies at the University of South Carolina. He is a graduate of Davidson College and holds a Ph.D. in political science from the University of North Carolina at Chapel Hill.
All profits from the sale of 2016 and Beyond will be contributed to Resurgent Republic.

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