The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

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The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today (eBook) Pub. Date: 5/11/2010 Publisher: HarperCollins Publishers
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The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today Pub. Date: 5/11/2010 Publisher: HarperCollins Publishers

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Overview

What companies need to know—and do—to win and hold on to tomorrow's best employees

The workplace of the future is being shaped today by Web 2.0—a collection of breakthrough social media technologies—and by the Millennial Generation, people born between 1977 and 1997. The convergence of these emerging workplace trends has created a generation of hyperconnected workers who are placing increased pressure on employers to overhaul their approach to talent management. In The 2020 Workplace, human resources experts Jeanne C. Meister and Karie Willyerd offer a practical game plan companies can use to attract and keep these employees, and, in doing so, transform their organizations; achieve compelling business results, such as increased innovation and improved customer connectedness; and compete more effectively in the global marketplace.

Based on key findings from two surveys of global professionals, as well as case studies from organizations such as Deloitte, Cisco, Bell Canada, JetBlue, Nokia, and NASA, this book shows how the social technologies that are used outside the company in marketing to connect with customers can be adapted for use inside the company to connect with employees. Meister and Willyerd bolster their thought-provoking research with real-world examples of these practices in action, including a YouTube new-hire orientation contest, the use of Twitter for sourcing job candidates, and a video game for new hires. With twenty predictions for the 2020 workplace and a glossary for those who have never texted, posted to Facebook, or Tweeted, this book is a must-read guide to what companies should do—and are already doing—to create tomorrow's workplace of choice.

Editorial Reviews

Publishers Weekly

The rapid pace of technological evolution has led to a sea change in the workplace. Older workers are staying in the workforce longer, while younger employees are coming in equipped with skills and expectations that set them apart from their predecessors. In order to harness the potential of the Millennial generation, employers are forced to change not just the way they attract and retain talent, but also many of the assumptions they've made about the way markets work. In this in-depth analysis of evolving corporate practices, Millennial expectations, and the future of international business, Meister and Willyerd offer thoughtful tips, the latest in corporate training, and advice for negotiating this new workforce. However, while seemingly targeted at a wide array of people, the information contained in 2020 Workplace will be of use largely to managerial or Human Resources personnel with a specific lack of understanding about the expectations of Millennials. While that's a fine target, readers not in that niche will feel like they're being told something they already know. (May)

Library Journal (starred review)

“Anyone interested in building a workplace comfortable to the upcoming connected and techie generation should find ideas worth exploring here. Highly recommended.”

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Training and Development

“This book includes key information that all learning professionals need to create a successful talent management strategy and leverage the benefits of social media in the workplace...[C]omprehensive and forward-thinking.”

Library Journal

This is not your usual book on managing the next generation. Meister and Willyerd, cofounders of Future Workplace, describe a workplace that attracts and retains the "uber-connected" generation on the threshold of entering the corporate workforce and present an imaginative vision of the future. Themes of constant collaboration, ubiquitous connectedness, corporate responsibility, and global awareness are interspersed with abstract models for development in the workplace, concrete "first steps" for attracting and retaining talent, and real-life examples from early adopters of the 2020 Workplace model, primarily from the tech field. Anyone interested in building a workplace comfortable to the upcoming connected and techie generation should find ideas worth exploring here. Highly recommended.

Product Details

ISBN-13: 9780061763274
Publisher: HarperCollins Publishers
Publication date: 5/11/2010
Pages: 294
Sales rank: 68,559
Product dimensions: 6.00 (w) x 9.00 (h) x 1.20 (d)

Meet the Author

Jeanne C. Meister is an internationally recognized thought leader, speaker, and author in enterprise learning. She is the author of Corporate Universities and Corporate Quality Universities, and her research has been profiled in such publications as the Chronicle of Higher Education, Chief Learning Officer, Fast Company, Harvard Business Review Japan, and the Financial Times. She is a cofounder of Future Workplace.

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RolfDobelli

Posted July 5, 2010

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Research-based report on what the workplace will be like in a decade

Corporate learning professionals Jeanne C. Meister and Karie Willyerd bravely predict the nature of the workplace in 2020 despite the current white-hot pace of change - or, perhaps, because of it. They base their bold prognostications on two global surveys, one asking 2,200 working professionals what they want from their employers and the other asking 300 employers how they are preparing for the future. The authors also created case studies based on more than 100 interviews with the leaders of innovative organizations, including Cisco, NASA and Deloitte. They learned how progressive firms and their human resources departments plan to recruit, develop and retain top employees. getAbstract recommends this singular glimpse into the future to professionals who manage workforces and workplaces. This faultless book's revelations are fascinating and, for older workers, utterly unnerving. (As they prepare to take the stage, Millennials will love it.) Are you audacious enough for the new world? Brace yourself.

To learn more about this book, check out the following link: http://www.getabstract.com/summary/13028/the-2020-workplace.html

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