20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons

Overview

From 1990 to 2010, communications went through radical change as technological innovation revolutionized the way that we communicate. Opportunities, challenges and uncertainties abounded. Communication converged on a mobile platform and splintered into countless channels and communities simultaneously. This books presents leading experts perspective on effective communications in this context.
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20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons

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Overview

From 1990 to 2010, communications went through radical change as technological innovation revolutionized the way that we communicate. Opportunities, challenges and uncertainties abounded. Communication converged on a mobile platform and splintered into countless channels and communities simultaneously. This books presents leading experts perspective on effective communications in this context.
Read More Show Less

Editorial Reviews

Book Cover Blurb - George Evans
“20YEARS sheds considerable light on all types of communications…
Don’t miss this book and the smart, talented, accomplished and
very opinionated professionals whose insights reside within.”
-George Evans, Principal & Creative Director
Brandwidth
Book Cover Blurb - George Belch
As much as this business has
changed, it’s not always changed for the better. As much as this business
has changed, it’s also stayed fundamentally the same (though you’ll
“20YEARS Communications provides a valuable perspective of
the past two decades, and more importantly, what the future
holds for those working in marketing communications.”
-George Belch, Prof. / Chair, Dept. of Marketing
San Diego State University
Book Cover Blurb - Aaron Kahlow
“Those who read 20YEARS will have a significant advantage over
most who are just going through marketing by trial and error.”
-Aaron Kahlow, CEO & Founder
Online Marketing Institute
Book Cover Blurb - Kathy Svilar
“The professionals answering the questions on the various topics are
FABULOUS. Thank you – Thank you – Thank you for your dedication
to your craft.”
-Kathy Svilar, On-Camera Talent, Writer / Producer
Book Cover Blurb - Jeffrey Hayzlett
“Over the last 20 years we’ve seen dramatic advancements in the ways
we communicate, from a traditional platform to digital environments.
Integrating communications followed by engagement is key to taking
advantage of how far we’ve come and how far we are yet to go.”
-Jeffrey Hayzlett, Global Business Celebrity, Bloomberg TV Contributing
Editor, Bestselling Author, Speaker & Sometime Cowboy
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Product Details

  • ISBN-13: 9780989555043
  • Publisher: Transmedia Books
  • Publication date: 6/23/2013
  • Pages: 222
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.47 (d)

Meet the Author

Kevin Popović is the Founder & CEO of Ideahaus, a boutique creative communications agency with studios in Pittsburgh and San Diego. Since 1990, he's been helping clients figure out what to say and how to say it to their target markets.

Popović works directly with CEOs, C-Level Sales & Marketing Directors and Entrepreneurs to help build their brands and increase sales.

After more than 30 years of professional experience, he helps business leaders make smart decisions about their business communications, and how to best utilize their resources to generate a return on their communications investment.

In 2010, "KP" was ranked #43 in Fast Company's The Influence Project measuring the "most influential people online."

Popović earned a B.A. in Communications / Psychology, a M.S. in Multimedia Technology, and focused Doctoral Studies within Instructional Technologies. He has taught creative and communications to undergraduate, graduate and continuing education, as well developed and delivered corporate training for Fortune 500 companies.

Popovic's most recent academic research article, "Attitudes on the Use of Social Media in Healthcare Communications," was recently published in the Journal of Communications In Healthcare (2013 Vol. 6 No. 1) and assessed current attitudes of healthcare, pharmaceutical and life sciences executives on the topic.

KP is the author of "Satellite Marketing", a trademarked strategy for using social media for business, and 20YEARS Communications. Originally a video series, the book form of the 20YEARS Project contextualizes panelist discussion with scholarly research, creating a multi-layered experience for students, academics and professionals.

Editor, Marshal D. Carper, is a fighter from the abandoned generation. He writes to give underdogs a voice, and trains jiu-jitsu to give himyself a voice. His first book, The Cauliflower Chronicles, came out in December of 2010. Since then, he has coauthored three other books with professional fighters. He has also written for Lockflow.com, Ultimate MMA Magazine, Fight! Magazine, and the Escapist.


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