20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons

20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons

by Kevin Popovic
     
 

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From 1990 to 2010, communications went through radical change as technological innovation revolutionized the way that we communicate. Opportunities, challenges and uncertainties abounded. Communication converged on a mobile platform and splintered into countless channels and communities simultaneously. This books presents leading experts perspective on effective… See more details below

Overview

From 1990 to 2010, communications went through radical change as technological innovation revolutionized the way that we communicate. Opportunities, challenges and uncertainties abounded. Communication converged on a mobile platform and splintered into countless channels and communities simultaneously. This books presents leading experts perspective on effective communications in this context.

Editorial Reviews

Book Cover Blurb - George Evans
“20YEARS sheds considerable light on all types of communications…
Don’t miss this book and the smart, talented, accomplished and
very opinionated professionals whose insights reside within.”
-George Evans, Principal & Creative Director
Brandwidth
Book Cover Blurb - George Belch
As much as this business has
changed, it’s not always changed for the better. As much as this business
has changed, it’s also stayed fundamentally the same (though you’ll
“20YEARS Communications provides a valuable perspective of
the past two decades, and more importantly, what the future
holds for those working in marketing communications.”
-George Belch, Prof. / Chair, Dept. of Marketing
San Diego State University
Book Cover Blurb - Aaron Kahlow
“Those who read 20YEARS will have a significant advantage over
most who are just going through marketing by trial and error.”
-Aaron Kahlow, CEO & Founder
Online Marketing Institute
Book Cover Blurb - Kathy Svilar
“The professionals answering the questions on the various topics are
FABULOUS. Thank you – Thank you – Thank you for your dedication
to your craft.”
-Kathy Svilar, On-Camera Talent, Writer / Producer
Book Cover Blurb - Jeffrey Hayzlett
“Over the last 20 years we’ve seen dramatic advancements in the ways
we communicate, from a traditional platform to digital environments.
Integrating communications followed by engagement is key to taking
advantage of how far we’ve come and how far we are yet to go.”
-Jeffrey Hayzlett, Global Business Celebrity, Bloomberg TV Contributing
Editor, Bestselling Author, Speaker & Sometime Cowboy

Product Details

ISBN-13:
9780989555043
Publisher:
Transmedia Books
Publication date:
06/23/2013
Pages:
222
Product dimensions:
6.00(w) x 9.00(h) x 0.47(d)

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