21 Days to a Big Idea!: Creating Breakthrough Business Concepts
From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold.

Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.

By investing less than an hour a day for twenty-one days, you will:
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.

Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea.

"Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL
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21 Days to a Big Idea!: Creating Breakthrough Business Concepts
From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold.

Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.

By investing less than an hour a day for twenty-one days, you will:
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.

Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea.

"Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL
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21 Days to a Big Idea!: Creating Breakthrough Business Concepts

21 Days to a Big Idea!: Creating Breakthrough Business Concepts

by Bryan Mattimore
21 Days to a Big Idea!: Creating Breakthrough Business Concepts

21 Days to a Big Idea!: Creating Breakthrough Business Concepts

by Bryan Mattimore

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Overview

From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold.

Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.

By investing less than an hour a day for twenty-one days, you will:
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.

Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea.

"Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL

Product Details

ISBN-13: 9781626818316
Publisher: Diversion Publishing
Publication date: 11/17/2015
Pages: 156
Product dimensions: 5.40(w) x 8.40(h) x 0.40(d)

About the Author

Bryan W. Mattimore is cofounder of the Growth Engine Company (www.growth-engine.com), a sixteen-year old innovation agency based in Norwalk, Connecticut. Bryan has facilitated over a thousand brainstorming sessions, and managed over two hundred innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, BNY Mellon, LVMH, Merck, and Pepsi. A cum laude graduate of Dartmouth, his last book on ideation and innovation process was IDEA STORMERS: HOW TO LEAD AND INSPIRE CREATIVE BREAKTHROUGHS (Wiley Jossey-Bass). He is also the inventor of the creativity training game, Bright Ideas.
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