21 Things I Wish My Broker Had Told Me: Practical Advice for New Real Estate Professionals [NOOK Book]

Overview

In the second edition of this best-selling book, Frank Cook provides even more hands-on advice from top-producing real estate professionals to help new agents get their start, or maintain, a successful career in real estate. The second edition offers practical tips for fast-tracking your first transaction, developing a marketing strategy, successfully dealing with competitors and much more.

Highlights:

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21 Things I Wish My Broker Had Told Me: Practical Advice for New Real Estate Professionals

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Overview

In the second edition of this best-selling book, Frank Cook provides even more hands-on advice from top-producing real estate professionals to help new agents get their start, or maintain, a successful career in real estate. The second edition offers practical tips for fast-tracking your first transaction, developing a marketing strategy, successfully dealing with competitors and much more.

Highlights:

Interviews and real-life insights from the real estate industry's most successful and top producing brokers and agents.

Revised and updated technology chapter offers a jargon-free explanation of the hi-tech options available today.

New appendix outlines the nearly 200 elements of a real estate transaction in a quick, at-a-glance checklist.

New end-of-chapter tips offer practical, take-away advice and highlight key concepts.

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Product Details

  • ISBN-13: 9781427721204
  • Publisher: Kaplan Publishing
  • Publication date: 5/15/2010
  • Sold by: Kaplan, Inc.
  • Format: eBook
  • Edition description: Second Edition
  • Pages: 240
  • Sales rank: 128,061
  • File size: 3 MB

Meet the Author

Frank Cook, a longtime real estate writer and publisher of the Real Estate Intelligence Report, was formerly a wire service and newspaper reporter and editor. Cook has interviewed thousands of real estate homebuyers, homesellers, and professionals to report on the pulse of the home sales industry. His comments on real estate have appeared in a wide variety of consumer publications, including Smart Money, Forbes, Business Week, and Barron's.
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Table of Contents

Preface
Ch. 1 In Conclusion ... 1
Ch. 2 How Did You Get in Here? 5
Ch. 3 Great Expectations 15
Ch. 4 Honk if You're an Independent Contractor 27
Ch. 5 A Fast Track to Your First Transaction 33
Ch. 6 It's Your Money 43
Ch. 7 Market Thyself - First 51
Ch. 8 Do You Know Where You're Going? 57
Ch. 9 Family Matters 62
Ch. 10 Working with Friends and Family 68
Ch. 11 Competitors and Predators and You 74
Ch. 12 How Come Nobody Likes Me? 83
Ch. 13 The Organized You 92
Ch. 14 Business Cards and Alphabet Soup 97
Ch. 15 Like Scorpions Circling in a Bottle 105
Ch. 16 Alien Life Forms 111
Ch. 17 The Real Estate Business Wants You 121
Ch. 18 You and the Gurus of Salesmanship 128
Ch. 19 To Tech, or Not To Tech? 138
Ch. 20 Practice Good Habits 147
Ch. 21 You've Just Been Asked To Commit a Crime. What Do You Do Now? 155
Ch. 22 The Future: Lots of Questions, No Answers 160
Ch. 23 First, Get Moose and Squirrel 167
Glossary 171
Index 182
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Sort by: Showing 1 Customer Reviews
  • Posted February 26, 2009

    more from this reviewer

    I Also Recommend:

    Entertaining and full of great advice

    Frank Cook is an entertaining writer that helps us understand what we need to do to be an effective real estate professional. Good information in a fun and understandable format.

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