22 Unumstoesslichen Gebote Im Marketing

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2001 Softcover Good Jack Trout, einer der bekanntesten Namen in der Welt der Marketingstrategie, ist Gesch?ftsf?hrer von Trout & Partners und Chef eines weltweiten Netzes von ... Niederlassungen. Er ist ?beraus beliebter Vortragender und Autor von mehreren Marketing-Bestsellern. Trout & Partners ber?t unter anderem AT&T, IBM, Merck, Southwest Airlines und Wells Fargo Bank. Eines der besten B?cher zum Thema Marketing das ich in der letzten Zeit gelesen habe! In kurzen und pr?gnanten Kapiteln werden die wichtigsten Erkentnisse zum Thema Marketing dargestellt und anhand von eindrucksvollen Beispielen-negative wie psoitiven-belegt. Zwar sind die meisten Beispiele aus dem amerikanischen Markt entnommen, aber da es sich vorwiegend um internationale Marken handelt, erschlie?en sich die Erkentnisse ohne Probleme auch f?r den deutschen Leser. Das faszinierende an diesem sehr fl?ssig geschrieben Buch, ist die Tatsache, dass es sich hier im Grunde nur um Erkenntnisse nach dem Schema "gesunder Menschenverstand" handelt Read more Show Less

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Softcover Good Die 22 unumst?sslichen Gebote im Marketing by Ries, Al; Trout, Jack. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event ... that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

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More About This Book

Product Details

  • ISBN-13: 9783548700182
  • Publisher: Ullstein-Taschenbuch-Verlag
  • Publication date: 3/28/2001
  • Pages: 160

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