The 25 Most Dangerous Sales Myths (and How to Avoid Them)

The 25 Most Dangerous Sales Myths (and How to Avoid Them)

5.0 1
by Stephan Schiffman
     
 

View All Available Formats & Editions

America's #1 corporate sales trainer, Stephan Schiffman, debunks the 25 most popular myths that cost salespeople money every day. By avoiding these myths and knowing the truth behind them, salespeople will improve their pitch and strengthen their sales calls. Schiffman's simple, direct, easy-to-apply advice provides surefire strategies to win more sales every time,

Overview

America's #1 corporate sales trainer, Stephan Schiffman, debunks the 25 most popular myths that cost salespeople money every day. By avoiding these myths and knowing the truth behind them, salespeople will improve their pitch and strengthen their sales calls. Schiffman's simple, direct, easy-to-apply advice provides surefire strategies to win more sales every time, using methods that have trained thousands of top-notch salespeople worldwide. Stephan Schiffman (New York, NY) has trained more than 500,000 salespeople at firms such as AT&T Information Systems, Chemical Bank, and Motorola. He is the president of D.E.I. Management Group and the author of many sales and marketing books.

Product Details

ISBN-13:
9781440500800
Publisher:
F+W Media
Publication date:
06/04/2004
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
128
File size:
728 KB

Related Subjects

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

25 Most Dangerous Sales Myths (and How to Avoid Them) 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This excellent short handbook can benefit every salesperson. The author identifies 25 of the most pernicious sales fallacies and demolishes each one. Then, he replaces them with sound common sense advice. You could summarize the book quite handily in a few words: be honest and respect your customer, listen more than you talk, learn all you can and offer not just a standard product or service but a solution to the customer's problem. This isn't the sort of book you buy to read once. It is the kind of book you buy to keep in your desk drawer and glance at periodically. Be forewarned ¿ the author is in the business of selling sales training, and doesn't make the mistake of giving away the secrets he sells. However, we find that these simple reminders of what mistakes to avoid may sometimes be as valuable, or more valuable, than comprehensive advice on what to do.