25 Need-to-Know MBA Models

by Julian Birkinshaw, Ken Mark

Overview

25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

Covering 25 key models that have been picked from programmes around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips.

• Want new ways of looking at old problems?
• Need a range of management decision-making tools at your fingertips?
• Only want what you need to know, rather than reams of theory?
• Includes 10 handy dos and don’ts of using MBA models

With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.

“Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models”
Stephen Martin, Director General, Institute of Directors

"This book is an essential tool for anyone working in management today."
Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank

“Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models. I wish this book had been around when I did my MBA! At last, the definitive reference guide to MBA models packed full of useful tips and practical suggestions.”
Stephen Martin, Director General, Institute of Directors

"This book is an essential tool for anyone working in management today. It explains in clear terms the important management models and techniques that are widely used, and what Management need to do next if they want to learn more."
Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank

“Captures brilliantly the key ways businesses think and act in an easy-to-read book. Complex business frameworks made easy to understand, with helpful tips and guidance.”
Dr Matt Carter, Founder, Message House

Product Details

ISBN-13:	9781292178899
Publisher:	Pearson Education
Publication date:	01/17/2017
Pages:	200
Product dimensions:	5.40(w) x 8.30(h) x 0.70(d)

About the Author

Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39^th on the global “Thinkers 50” list of thought leaders in the field of management.

Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.

Table of Contents

Part 1: Management

1. Change management: Kotter’s eight-step model

2. Cognitive biases in decision making

3. Emotional intelligence

4. Negotiating techniques: BATNA

5. 360-degree assessment

Part 2: Marketing

6. Multichannel marketing

7. The 4 Ps of marketing

8. Pricing strategies: dynamic pricing

9. Product life cycle

10. Segmentation and personalised marketing

Part 3: Strategy

11. The BCG growth–share matrix

12. Blue ocean strategy

13. Core competence and the resource-based view

14. Five forces analysis

15. Game theory: the prisoner’s dilemma

Part 4: Innovation and entrepreneurship

16. Design thinking

17. Disruptive innovation

18. The lean startup

19. Open innovation

20. Scenario planning

Part 5: Finance

21. Capital asset pricing model

22. Capital budgeting

23. Ratio analysis

24. Valuing the firm

25. Weighted average cost of capital