×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies
     

27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies

4.7 11
by Chris St. Hilaire, Lynette Padwa
 

See All Formats & Editions

Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to

Overview

Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.

Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:

*Persuade people without browbeating them.
*Unite with your audience, not conquer them.
*Use language that lets people agree with you on their terms.
*Get people to see things your way and feel good about it.

With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.

Editorial Reviews

From the Publisher
"This book offers a collection of positive and non-manipulative techniques to make those around you feel better about themselves, and about you." — The Startup Daily

"St. Hilaire's appeal to a wide demographic through his strength of parallels is found from start to finish." — Deseret News

"I'm enthusiastic about [St. Hilaire's] approach to persuasion, which is very simple, and which is fundamentally about positivity: making other people feel good about themselves makes them feel good about you." — Charles Purdy, Monster.com Jobs Blog

"27 Powers of Persuasion offers readers some powerful new ideas on how to get others to follow you." — CNBC

"St. Hilaire provides...interesting and useful methods for presenting ideas... He's practical...though he very wisely recognizes how humans think and act. His anecdotes are apt and instructional..., and show how executives and others can present their thoughts in ways that are palatable to others without necessarily compromising or losing integrity." — The Miami Herald

The Startup Daily

"This book offers a collection of positive and non-manipulative techniques to make those around you feel better about themselves, and about you."

-Deseret News
"St. Hilaire's appeal to a wide demographic through his strength of parallels is found from start to finish."
-The Miami Herald
"St. Hilaire provides...interesting and useful methods for presenting ideas... He's practical...though he very wisely recognizes how humans think and act. His anecdotes are apt and instructional..., and show how executives and others can present their thoughts in ways that are palatable to others without necessarily compromising or losing integrity."
-The Startup Daily
"This book offers a collection of positive and non-manipulative techniques to make those around you feel better about themselves, and about you."
-Charles Purdy
"I'm enthusiastic about [St. Hilaire's] approach to persuasion, which is very simple, and which is fundamentally about positivity: making other people feel good about themselves makes them feel good about you."
-CNBC
"27 Powers of Persuasion offers readers some powerful new ideas on how to get others to follow you."

Product Details

ISBN-13:
9781101442739
Publisher:
Penguin Publishing Group
Publication date:
09/07/2010
Sold by:
Penguin Group
Format:
NOOK Book
Pages:
240
File size:
295 KB
Age Range:
18 Years

Meet the Author

Lynette Padwa is the author of Everything You Pretend to Know and Are Afraid Someone Will Ask and the coauthor of several other books. She lives in Los Angeles with her husband and son.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews

27 Powers of Persuasion: Simple Strategies to Seduce Audiences and Win Allies 4.7 out of 5 based on 0 ratings. 11 reviews.
Shane66 More than 1 year ago
No matter what type of books you enjoy or what you do for work and/or school, you will benefit from reading this book. The author offers key thoughts about a variety of topics and situations. An applicable example to most of us is his perspective on interviewing techniques: 1) Use silence when trying to collect yourself when responding to a difficult question -- this will be interpreted as intelligence; how many of us use ummmm? 2) Stare down rather than up when contemplating a response -- up indicates you are searching for the answer whereas down means you are deep in thought. After reading this book, I find myself assessing both my approach to persuasion as well as others. The author emphasizes the use of language and getting people invested. I often get solicitors walk through my door today to try and pitch products. Today, the UPS sales person came by. He knew that I was primarily using fed ex, but his opener to me was simply do you have a UPS account number? I said yes. He then looked at his notes and told me I haven't been shipping with UPS. No respons as that was not a question. He also asked the qualifying question of how many packages we ship per month. This immediately put me on notice thinking that if I don't ship enough I am not worth his time anyway. He followed up by asking if there was anything he could do to earn my business. How many of you would have been persuaded by this approach? This is not an example from the book. However, it is how I interpret this situation based upon its guidance. First off, the agent knew that I had an account with UPS which was relatively inactive. However, he knew that I use shipping services. Otherwise, I would likely not have the account number. The author might have suggested that the sales rep engage with a question like "What do you value most about your current shipping provider?" After hearing my response which would have identified need, priorities, etc, he could follow up with who I a currently utilize most. Once he has all that information such as goals, needs, competition, etc, he could quickly assess how his service could of value to me and could probably get me to consider what he has to say. The author's tools of engaging the audience and getting them invested would have been great tools for that agent today. These are just a couple points made by the other that I found valuable to me. There are many more that I will utilize. Go get the book because it will impact your life too.
Anonymous More than 1 year ago
ConstanceBonacieux More than 1 year ago
This is a pretty neat book. Simple and very helpful. I used one of the points in a job interview last week - AND I GOT THE JOB! Had to come here and post this. I just ordered two copies for friends of mine.
LegalBeagleCL More than 1 year ago
A crisp and engaging read, the book uses the author's own diverse experience in politics and the law to provide nuanced and thoughtful ways that one can use persuasion tactics in all kinds of arenas. I find myself more confident around clients and co-workers in presenting my ideas persuasively, and I'm much more cognizant of how I talk with my friends and family. Just the idea that you shouldn't say "I don't disagree, but..." and instead say, "I agree, and" to avoid alienating your listener is worth its weight in gold. While some of these techniques may seem "slap your forehead" obvious, the fact remains that I rarely if ever thought about before reading this book exactly _why_ a certain tactic (e.g. arm your advocates...or use silence to your advantage) actually works. The author does a great job of educating readers why and how these techniques are effective, making them easier to remember, and MUCH easier to incorporate into one's daily life.
CMaxwell More than 1 year ago
"I enjoyed 27 Powers of Persuasion immensely. After reading and savoring this literary morsel I began to realize subtle things that effective people around me were doing that I hadn't ever picked up on previously. Fusing past experience with philosophy Chris St. Hilaire eloquently yet effectively provides sound advice on the art of bringing people to agreement on issues, assuaging and sidestepping egos, using silence and touch to your advantage, and plenty of other methods for augmenting social interaction. My favorite chapter would have to be the chapter "Aim for the Undecideds" where St. Hilaire discusses how folks' unrealized tendencies and predispositions silently govern their larger and more important decisions. He explains that once you understand what people already believe, it's much easier to play to those preconceived notions and exact a greater influence on their decisions. I realized that successful people aren't really using magic or have some mutation that makes them different from others. They are as normal as you and me yet have certain tendencies which allow them to be effective when interacting with the people around them. St. Hilaire has captured this reality very well and made it available to everyone."
MThree More than 1 year ago
I was surprised by how effective these simple tactics are in the real world. The accompanying examples and stories make this a quick and relatable read, and so far I have found the advice to be helpful in my professional life. If only this book had come out before their recall nightmare, the chapter "Release Bad News Quickly and Good News Slowly" would have paid off substantially. I think you'll be amazed at how effective these Powers are at persuading in your personal and professional lives.
EHreader More than 1 year ago
I find most "business books" pretty boring. Most of them tend to blend into one bland mess of obvious advice and tedious principles. Not so with 27 Powers of Persuasion. While St. Hilaire gives plenty of handy tips, he illustrates them with interesting anecdotes from the world of politics and law -- and delivers them with a dash of Eastern wisdom. I was fascinated to see how he incorporates Buddhist principles, giving his advice a little bit of a timeless quality that makes them, to me, more compelling. And they work. In the few days since I've read the book, I've noticed a number of opportunities to tweak my normal approach by employing this book's advice. It's not the kind of book that tries to make you act like someone you're not -- rather, it helps you adjust your approach to make you your most persuasive self.
Gabrielle18 More than 1 year ago
I couldn't put this book down until I had finished reading it! The author's tips or "powers of persuasion" are accessible and I have put them to IMMEDIATE use. I now find myself using at least one "power" a day. 27 Powers of Persuasion has become my go-to manual -- I go back and flip through the various "powers" depending upon what my needs are on any given day. Whether it's managing difficult situations at work or dealing with your children this book will help you in every situation. A MUST read!
CaseNpoint More than 1 year ago
For me, this book offered insightful tips on how to motivate a group, persuade an employer or employee to buy into my ideas, and communicate my thoughts more effectively. Anyone, after reading this book, whether you're a CEO or in an entry level position, will find this read rewarding. It has helped me become more confident and persuasive when dealing with people at work or in everyday life. I Highly recommend this book!
BenjaminGP More than 1 year ago
In this book, the author lays out dozens of strategies for making your point and getting your way without being a bully. More than most books, this one has information I have not seen before. Most of these strategies seem pretty easy to implement. He talks about things like getting "undecideds" to side with you, reading the egos in a room, and becoming the leader by getting other people to unify around your goal. He also describes how to use things like third party validation, numbers, and your audience's own words to make a group see things your way. The chapters are short and it's fun to read. This book really opened my eyes.
Jeff11 More than 1 year ago
The is the most accessible book on persuasion in the market. I've read it twice already and find myself implementing the strategies into just about every conversation I've had lately.