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Politicians know: You can change a conversation by touching the other person's arm.
Lawyers know: You don't ask a question unless you already have the answer.
Marketers know: It's easiest to convince people of what they already believe.
Reporters know: People hate silence. They fill it with stuff you can use.
You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion, Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything. As a message strategist for some of the most famous names in America, Chris St. Hilaire has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.
27 Powers of Persuasion provides practical strategies that have helped St. Hilaire's clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:
With provocative excerpts from courtroom testimony, behind-the- scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
"This book offers a collection of positive and non-manipulative techniques to make those around you feel better about themselves, and about you."
CMaxwell
Posted September 15, 2010
"I enjoyed 27 Powers of Persuasion immensely. After reading and savoring this literary morsel I began to realize subtle things that effective people around me were doing that I hadn't ever picked up on previously.
Fusing past experience with philosophy Chris St. Hilaire eloquently yet effectively provides sound advice on the art of bringing people to agreement on issues, assuaging and sidestepping egos, using silence and touch to your advantage, and plenty of other methods for augmenting social interaction.
My favorite chapter would have to be the chapter "Aim for the Undecideds" where St. Hilaire discusses how folks' unrealized tendencies and predispositions silently govern their larger and more important decisions. He explains that once you understand what people already believe, it's much easier to play to those preconceived notions and exact a greater influence on their decisions.
I realized that successful people aren't really using magic or have some mutation that makes them different from others. They are as normal as you and me yet have certain tendencies which allow them to be effective when interacting with the people around them. St. Hilaire has captured this reality very well and made it available to everyone."
Gabrielle18
Posted September 15, 2010
I couldn't put this book down until I had finished reading it!
The author's tips or "powers of persuasion" are accessible and I have put them to IMMEDIATE use. I now find myself using at least one "power" a day.
27 Powers of Persuasion has become my go-to manual -- I go back and flip through the various "powers" depending upon what my needs are on any given day.
Whether it's managing difficult situations at work or dealing with your children this book will help you in every situation. A MUST read!
CaseNpoint
Posted September 14, 2010
For me, this book offered insightful tips on how to motivate a group, persuade an employer or employee to buy into my ideas, and communicate my thoughts more effectively. Anyone, after reading this book, whether you're a CEO or in an entry level position, will find this read rewarding. It has helped me become more confident and persuasive when dealing with people at work or in everyday life. I Highly recommend this book!
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.BenjaminGP
Posted September 13, 2010
In this book, the author lays out dozens of strategies for making your point and getting your way without being a bully. More than most books, this one has information I have not seen before. Most of these strategies seem pretty easy to implement. He talks about things like getting "undecideds" to side with you, reading the egos in a room, and becoming the leader by getting other people to unify around your goal. He also describes how to use things like third party validation, numbers, and your audience's own words to make a group see things your way. The chapters are short and it's fun to read. This book really opened my eyes.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted September 9, 2011
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Overview
Politicians know: You can change a conversation by touching the other person's arm.
Lawyers know: You don't ask a question unless you already have the answer.
Marketers know: It's easiest to convince people of what they already believe.
Reporters know: People hate silence. They fill it with stuff you can use.
You may love them or hate them, but there is no denying that ...