27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies

Overview

Politicians know: You can change a conversation by touching the other person's arm.
Lawyers know: You don't ask a question unless you already have the answer.
Marketers know: It's easiest to convince people of what they already believe.
Reporters know: People hate silence. They fill it with stuff you can use.

You may love them or hate them, but there is no denying that ...

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27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies

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Overview

Politicians know: You can change a conversation by touching the other person's arm.
Lawyers know: You don't ask a question unless you already have the answer.
Marketers know: It's easiest to convince people of what they already believe.
Reporters know: People hate silence. They fill it with stuff you can use.

You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion, Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything. As a message strategist for some of the most famous names in America, Chris St. Hilaire has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.

27 Powers of Persuasion provides practical strategies that have helped St. Hilaire's clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:

  • Persuade people without browbeating them.
  • Unite with your audience, not conquer them.
  • Use language that lets people agree with you on their terms.
  • Get people to see things your way and feel good about it.

    With provocative excerpts from courtroom testimony, behind-the- scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.

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Editorial Reviews

The Startup Daily

"This book offers a collection of positive and non-manipulative techniques to make those around you feel better about themselves, and about you."

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Product Details

  • ISBN-13: 9780735204591
  • Publisher: Prentice Hall Press
  • Publication date: 9/6/2011
  • Pages: 240
  • Sales rank: 596,245
  • Product dimensions: 5.40 (w) x 8.10 (h) x 0.70 (d)

Meet the Author

Lynette Padwa is the author of Everything You Pretend to Know and Are Afraid Someone Will Ask and the coauthor of several other books. She lives in Los Angeles with her husband and son.

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Sort by: Showing all of 5 Customer Reviews
  • Posted September 15, 2010

    Amazing Book

    "I enjoyed 27 Powers of Persuasion immensely. After reading and savoring this literary morsel I began to realize subtle things that effective people around me were doing that I hadn't ever picked up on previously.

    Fusing past experience with philosophy Chris St. Hilaire eloquently yet effectively provides sound advice on the art of bringing people to agreement on issues, assuaging and sidestepping egos, using silence and touch to your advantage, and plenty of other methods for augmenting social interaction.

    My favorite chapter would have to be the chapter "Aim for the Undecideds" where St. Hilaire discusses how folks' unrealized tendencies and predispositions silently govern their larger and more important decisions. He explains that once you understand what people already believe, it's much easier to play to those preconceived notions and exact a greater influence on their decisions.

    I realized that successful people aren't really using magic or have some mutation that makes them different from others. They are as normal as you and me yet have certain tendencies which allow them to be effective when interacting with the people around them. St. Hilaire has captured this reality very well and made it available to everyone."

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  • Posted September 15, 2010

    This book will change the way you communicate with everyone!

    I couldn't put this book down until I had finished reading it!

    The author's tips or "powers of persuasion" are accessible and I have put them to IMMEDIATE use. I now find myself using at least one "power" a day.

    27 Powers of Persuasion has become my go-to manual -- I go back and flip through the various "powers" depending upon what my needs are on any given day.

    Whether it's managing difficult situations at work or dealing with your children this book will help you in every situation. A MUST read!

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  • Posted September 14, 2010

    Helpful Hints for Work and Everyday Life

    For me, this book offered insightful tips on how to motivate a group, persuade an employer or employee to buy into my ideas, and communicate my thoughts more effectively. Anyone, after reading this book, whether you're a CEO or in an entry level position, will find this read rewarding. It has helped me become more confident and persuasive when dealing with people at work or in everyday life. I Highly recommend this book!

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  • Posted September 13, 2010

    New ideas you can use everywhere

    In this book, the author lays out dozens of strategies for making your point and getting your way without being a bully. More than most books, this one has information I have not seen before. Most of these strategies seem pretty easy to implement. He talks about things like getting "undecideds" to side with you, reading the egos in a room, and becoming the leader by getting other people to unify around your goal. He also describes how to use things like third party validation, numbers, and your audience's own words to make a group see things your way. The chapters are short and it's fun to read. This book really opened my eyes.

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  • Anonymous

    Posted September 9, 2011

    No text was provided for this review.

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