The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

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by Colin Barrow
     
 

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The 30 Day MBA in Marketing gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are alos appendices of marketing information resources and a

Overview

The 30 Day MBA in Marketing gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are alos appendices of marketing information resources and a personal development plan.

Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making.  The author provides detailed information on how to find and analyze market data on any business or market.  There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."

Editorial Reviews

From the Publisher
"...[U]seful to undergraduate students wanting an accessible overview of the major areas of marketing. ...Chapters are easy to understand, and most contain helpful figures or tables. ...Summing Up: Recommended.  Students, lower-division undergraduate and up, and practitioners."  —CHOICE

"Each chapter of this overview for business professionals focuses on one of the core subject areas of a typical MBA marketing program... The book's reader-friendly layout features figures and tables, bullet points, and case study boxes." — Book News, Inc.

Product Details

ISBN-13:
9780749462178
Publisher:
Kogan Page, Ltd.
Publication date:
09/15/2011
Edition description:
New Edition
Pages:
256
Product dimensions:
6.10(w) x 9.10(h) x 0.70(d)

What People are saying about this

From the Publisher
...[U]seful to undergraduate students wanting an accessible overview of the major areas of marketing. ...Chapters are easy to understand, and most contain helpful figures or tables. ...Summing Up: Recommended.  Students, lower-division undergraduate and up, and practitioners."  —CHOICE

"Each chapter of this overview for business professionals focuses on one of the core subject areas of a typical MBA marketing program... The book's reader-friendly layout features figures and tables, bullet points, and case study boxes." — Book News, Inc.

Meet the Author

Colin Barrow is formerly Head of the Enterprise Group at Cranfield School of Management, UK, where he taught entrepreneurship in the MBA program. He is also a visiting professor at business schools in the US, Asia, France, Ireland and Austria.

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30 Day MBA in Marketing: Your Fast Track Guide to Business Success 4 out of 5 based on 0 ratings. 3 reviews.
NatoshaM 10 months ago
I really found it to be helpful and a great guidance into the world of marketing. It really covers all the must-know stuff to get me started. Since the many parts of marketing, this book really takes it into different sections, covering each piece from understanding marketing, buyers behavior, strategy, product and service, advertising, pricing and so much more! There is topics on each thing and the many parts that go into advertising or pricing. Plus the buyer's behavior, that section can come in handy when understanding what catches the eye or gets the buyer excited to pruchase something. I mean it really is a helpful book and can be a great way to build a better company!
Anonymous More than 1 year ago
Howed she die?the story was good but you didnt explain stuff
Anonymous More than 1 year ago
Dear Reader, please don't cry for dear SeaShanty. She is in Starclan now, with CrossedFlame. She lost much, but it was all worth it. A real Romeo and Juliet, eh? So, if ever you happen to see SeaShanty rping, show respect for her. She has had many trials. .............. Please let me know what you think! If you would like to know more about SeaStorm, be prepared for a companion to SeaShanty's Trial. It will be called Rough Waters. LIVELOVEBLONDIE