The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

( 4 )

Overview


The 30 Day MBA in Marketing
gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are also appendices of marketing information resources and a personal development plan. Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making. The ...

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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

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Overview


The 30 Day MBA in Marketing
gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are also appendices of marketing information resources and a personal development plan. Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making. The author provides detailed information on how to find and analyze market data on any business or market. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."

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Editorial Reviews

From the Publisher
"...[U]seful to undergraduate students wanting an accessible overview of the major areas of marketing. ...Chapters are easy to understand, and most contain helpful figures or tables. ...Summing Up: Recommended.  Students, lower-division undergraduate and up, and practitioners."  —CHOICE

"Each chapter of this overview for business professionals focuses on one of the core subject areas of a typical MBA marketing program... The book's reader-friendly layout features figures and tables, bullet points, and case study boxes." — Book News, Inc.
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Product Details

  • ISBN-13: 9780749462178
  • Publisher: Kogan Page, Ltd.
  • Publication date: 9/15/2011
  • Edition description: New Edition
  • Pages: 256
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.70 (d)

Meet the Author


Colin Barrow
is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co-authored ten books in the Dummies series. His books have been published by the BBC, The Economist, John Wiley and Kogan Page. Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi-plant and multi-country operations, he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School, for ten years. For the next 20 years he lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook and Cut Costs Not Corners (Kogan Page).

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Table of Contents

1. Introduction to Marketing 
2. Buyer Behaviour 
3. Marketing Strategy 
4. Products and Services 
5. Promotion and Advertising 
6. Place and Distribution 
7. Pricing 
8. Math for Marketing 
9. Managing the Marketing Organization 
10. Marketing and the Law 
11. Preparing the Marketing Budget and Plan

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Customer Reviews

Average Rating 4.5
( 4 )
Rating Distribution

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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted November 25, 2012

    Willowsong

    Howed she die?the story was good but you didnt explain stuff

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 25, 2012

    Another story!

    Skylanders: A New Beginning at a new all results!

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  • Anonymous

    Posted November 25, 2012

    Waaaaaaaa!!!!!

    Seashanty died

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  • Anonymous

    Posted November 24, 2012

    SeaShanty Epilogue

    Dear Reader, please don't cry for dear SeaShanty. She is in Starclan now, with CrossedFlame. She lost much, but it was all worth it. A real Romeo and Juliet, eh? So, if ever you happen to see SeaShanty rping, show respect for her. She has had many trials.
    ..............
    Please let me know what you think! If you would like to know more about SeaStorm, be prepared for a companion to SeaShanty's Trial. It will be called Rough Waters. LIVELOVEBLONDIE

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 4 Customer Reviews

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