30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn, and Blogging to Grab Headlines and Get Clients

30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn, and Blogging to Grab Headlines and Get Clients

by Gail Martin
30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn, and Blogging to Grab Headlines and Get Clients

30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn, and Blogging to Grab Headlines and Get Clients

by Gail Martin

Paperback(First Edition)

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Overview

Google and the Internet have changed how the PR game is played—and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing—If they know the tricks of the trade.

Using a unique Rule of 30™approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.

You'll quickly and easily learn how to:
  • Use online PR and keywords to climb to the top of search-engine rankings
  • Reach reporters and consumers with hot news and information
  • Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget

    Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you.

  • Product Details

    ISBN-13: 9781601631800
    Publisher: Red Wheel/Weiser
    Publication date: 11/15/2011
    Series: 30 Days Series
    Edition description: First Edition
    Pages: 192
    Product dimensions: 5.20(w) x 8.20(h) x 0.70(d)

    About the Author

    Best-selling author Gail Z. Martin is a marketing expert, international speaker, and the owner of Dream Spinner Communications. She helps small and start-up businesses, consultants, coaches, authors, and solo professionals get better marketing results in just 30 days. Martin is also the author of 30 Days to Social Media Success, 30 Days to Online PR & Marketing Success, and The Thrifty Author's Guide to Launching Your Book. More information is available at www.GailMartinMarketing.com. Martin lives in Charlotte, North Carolina.

    Table of Contents

    Author's Note 7

    Foreword 9

    1 Why Most PR and Marketing Fails 11

    2 The Most Powerful Online PR and Marketing Tool: The Business Plan 16

    3 Digging Into the Business Plan for a PR and Marketing Payoff 22

    4 Mining PR and Marketing Gems From the Business Plan 28

    5 Creating a PR and Marketing Action Plan 33

    6 Finding Your Real Story and True Voice 36

    7 Touches to Transactions 42

    8 The Power of Online PR 47

    9 Effective PR and Marketing in the Age of Google 53

    10 Writing the Online Press Release 59

    11 Great Reasons Not to Target Mass Media (and Where You Can Focus Instead) 64

    12 The Magic of Multi-Media Media Releases and Online Ads 70

    13 Keywords Are King 74

    14 Creating the Magic Media List for Your Topic 80

    15 Your Online Press. Kit 88

    16 Distributing Your Release Online 94

    17 The Multiplyer Magic of Autoresponder Marketing 103

    18 Rule the "Airwaves" With Internet Radio and Podcasts, Virtual Video, and Web TV 108

    19 Rock the World With Affiliate Marketing 116

    20 PR and Marketing Gold With Professional and Industry Media 121

    21 Social Media and Online PR and Marketing 126

    22 Online Marketing and the "New" Media Revolution 133

    23 The Power of "Local" Online Media 141

    24 Online Newsletters 147

    25 Using Teleseminars and Webinars 152

    26 Online Events for Speakers and Authors 157

    27 Basic E-Commerce Ties Promotion to Payoff 163

    28 Hybrid Online Tools Bring the Pieces Together 168

    29 SEO Basics for Online PR and Marketing 173

    30 Where Do I Go From Here? 179

    Afterword 181

    Recommended Websites 185

    Index 187

    About the Author 191

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