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"Gail Martin provides a practical guide for business though the what, why, and how much of developing a solid online public relations and marketing plan. Building on basics, she has covered what owners, managers, and entrepreneurs should know before they invest time and ...
"Gail Martin provides a practical guide for business though the what, why, and how much of developing a solid online public relations and marketing plan. Building on basics, she has covered what owners, managers, and entrepreneurs should know before they invest time and money into the sometimes confusing--and costly--world of online communications."
--Kevin Popovic, communications director, Ideahaus
Google and the Internet have changed how the PR game is played--and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing--If they know the tricks of the trade.
Using a unique Rule of 30™approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.
You'll quickly and easily learn how to:
Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you.
Author's Note 7
1 Why Most PR and Marketing Fails 11
2 The Most Powerful Online PR and Marketing Tool: The Business Plan 16
3 Digging Into the Business Plan for a PR and Marketing Payoff 22
4 Mining PR and Marketing Gems From the Business Plan 28
5 Creating a PR and Marketing Action Plan 33
6 Finding Your Real Story and True Voice 36
7 Touches to Transactions 42
8 The Power of Online PR 47
9 Effective PR and Marketing in the Age of Google 53
10 Writing the Online Press Release 59
11 Great Reasons Not to Target Mass Media (and Where You Can Focus Instead) 64
12 The Magic of Multi-Media Media Releases and Online Ads 70
13 Keywords Are King 74
14 Creating the Magic Media List for Your Topic 80
15 Your Online Press. Kit 88
16 Distributing Your Release Online 94
17 The Multiplyer Magic of Autoresponder Marketing 103
18 Rule the "Airwaves" With Internet Radio and Podcasts, Virtual Video, and Web TV 108
19 Rock the World With Affiliate Marketing 116
20 PR and Marketing Gold With Professional and Industry Media 121
21 Social Media and Online PR and Marketing 126
22 Online Marketing and the "New" Media Revolution 133
23 The Power of "Local" Online Media 141
24 Online Newsletters 147
25 Using Teleseminars and Webinars 152
26 Online Events for Speakers and Authors 157
27 Basic E-Commerce Ties Promotion to Payoff 163
28 Hybrid Online Tools Bring the Pieces Together 168
29 SEO Basics for Online PR and Marketing 173
30 Where Do I Go From Here? 179
Recommended Websites 185
About the Author 191
Posted January 7, 2012
Gail Martin's marketing savvy shines through in this easy-to-read guidebook to online PR. In this Internet age, you need to know what social media, blogging, e-commerce, and an informative web presence can bring your business. The 30 chapters are encouraging and easy to read, each ending with helpful reminders, facts, questions to urge you forward in creating your own media presence and exercises to compel you to try the book's strategies. Small in size (yet easily read) -- this book's big in stature as it will have you wanting to go online to get started carving out a name and niche for yourself. Very clear this author has helped clients with her sage advice. You can't afford to miss out on this book.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.