30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn, and Blogging to Grab Headlines and Get Clients

Overview


"Gail Martin has put together a 'must read' for anyone wanting to grow their business. Get it, digest it, put it into action!"
--Jane Atkinson, author of The Wealthy Speaker

"Gail Martin provides a practical guide for business though the what, why, and how much of developing a solid online public relations and marketing plan. Building on basics, she has covered what owners, managers, and entrepreneurs should know before they invest time and ...

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30 Days to Online PR and Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, Linkedin, and Blogging to Grab Headlines and Get Clients

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Overview


"Gail Martin has put together a 'must read' for anyone wanting to grow their business. Get it, digest it, put it into action!"
--Jane Atkinson, author of The Wealthy Speaker

"Gail Martin provides a practical guide for business though the what, why, and how much of developing a solid online public relations and marketing plan. Building on basics, she has covered what owners, managers, and entrepreneurs should know before they invest time and money into the sometimes confusing--and costly--world of online communications."
--Kevin Popovic, communications director, Ideahaus

Google and the Internet have changed how the PR game is played--and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing--If they know the tricks of the trade.

Using a unique Rule of 30â„¢approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.

You'll quickly and easily learn how to:

  • Use online PR and keywords to climb to the top of search-engine rankings
  • Reach reporters and consumers with hot news and information
  • Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget

Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you.

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Product Details

  • ISBN-13: 9781601631800
  • Publisher: Career Press, Incorporated
  • Publication date: 11/15/2011
  • Series: 30 Days
  • Pages: 192
  • Sales rank: 936,874
  • Product dimensions: 5.20 (w) x 8.20 (h) x 0.70 (d)

Meet the Author


Bestselling author Gail Martin is a marketing expert, international speaker, and the owner of DreamSpinner Communications. She helps small and start-up businesses, consultants, coaches, authors, and solo professionals get better marketing results in just 30 days. Martin is also the author of 30 Days to Social Media Success and The Thrifty Author's Guide to Launching Your Book. More information is available at www.GailMartinMarketing.com. Martin lives in Charlotte, North Carolina.
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Table of Contents

Author's Note 7

Foreword 9

1 Why Most PR and Marketing Fails 11

2 The Most Powerful Online PR and Marketing Tool: The Business Plan 16

3 Digging Into the Business Plan for a PR and Marketing Payoff 22

4 Mining PR and Marketing Gems From the Business Plan 28

5 Creating a PR and Marketing Action Plan 33

6 Finding Your Real Story and True Voice 36

7 Touches to Transactions 42

8 The Power of Online PR 47

9 Effective PR and Marketing in the Age of Google 53

10 Writing the Online Press Release 59

11 Great Reasons Not to Target Mass Media (and Where You Can Focus Instead) 64

12 The Magic of Multi-Media Media Releases and Online Ads 70

13 Keywords Are King 74

14 Creating the Magic Media List for Your Topic 80

15 Your Online Press. Kit 88

16 Distributing Your Release Online 94

17 The Multiplyer Magic of Autoresponder Marketing 103

18 Rule the "Airwaves" With Internet Radio and Podcasts, Virtual Video, and Web TV 108

19 Rock the World With Affiliate Marketing 116

20 PR and Marketing Gold With Professional and Industry Media 121

21 Social Media and Online PR and Marketing 126

22 Online Marketing and the "New" Media Revolution 133

23 The Power of "Local" Online Media 141

24 Online Newsletters 147

25 Using Teleseminars and Webinars 152

26 Online Events for Speakers and Authors 157

27 Basic E-Commerce Ties Promotion to Payoff 163

28 Hybrid Online Tools Bring the Pieces Together 168

29 SEO Basics for Online PR and Marketing 173

30 Where Do I Go From Here? 179

Afterword 181

Recommended Websites 185

Index 187

About the Author 191

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted January 7, 2012

    Highly Recommended for Small Business & Self-Employed

    Gail Martin's marketing savvy shines through in this easy-to-read guidebook to online PR. In this Internet age, you need to know what social media, blogging, e-commerce, and an informative web presence can bring your business. The 30 chapters are encouraging and easy to read, each ending with helpful reminders, facts, questions to urge you forward in creating your own media presence and exercises to compel you to try the book's strategies. Small in size (yet easily read) -- this book's big in stature as it will have you wanting to go online to get started carving out a name and niche for yourself. Very clear this author has helped clients with her sage advice. You can't afford to miss out on this book.

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