30 Days to Social Media Success: The 30-Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook [NOOK Book]

Overview

Small business owners and solo professionals know they-re supposed to use social media to increase sales, but how should they start?
Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.
This book ...
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30 Days to Social Media Success: The 30-Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook

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Overview

Small business owners and solo professionals know they-re supposed to use social media to increase sales, but how should they start?
Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.
This book makes it easy to tap into the power of today-s hottest social media sites to:
"• Get global impact out of press releases, articles, blog posts, and book reviews.
"• Increase your personal and corporate visibility as the go-to expert in your industry.
"• Build relationships with clients and connect with ideal prospects.
"• Network around the world and around the clock with people who need what you have to offer.
Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.
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Product Details

  • ISBN-13: 9781601637192
  • Publisher: The Career Press, Inc.
  • Publication date: 8/1/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 208
  • Sales rank: 606,760
  • File size: 331 KB

Meet the Author


Best-selling author Gail Martin is a marketing expert and international speaker, and the owner of DreamSpinner Communications. She's the "Get Results Resource" for marketing that works, helping small and start-up businesses, consultants, coaches, authors, and solo professionals succeed through affordable publicity. Martin is also the author of The Thrifty Author's Guide to Launching Your Book. Gail lives in Charlotte, North Carolina and can be visited online at www.GailMartinMarketing.com.
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Table of Contents

Author's Note 9

Preface 11

Introduction 13

1 Why Most Marketing Fails 17

2 The Most Powerful Marketing Tool: The Business Plan 23

3 Digging Into the Business Plan for Marketing Gold 29

4 Mining Gems From the Business Plan 35

5 Creating an Action Plan 41

6 Finding Your Real Story and True Voice 45

7 Touches to Transactions 51

8 Creating the Social Media Marketing Plan 55

9 I'm on Facebook. Now What? 63

10 Doing Business on LinkedIn 69

11 The Twitter Revolution 75

12 Blogging for Business 83

13 Do You Squidoo? 91

14 Can You Digg It? 98

15 YouTube and Flickr: Your Windows to the World 103

16 Get Business From Forums, Chats, and Threads 110

17 Raise the ROI From Your Interest and Industry Sites 116

18 Social Media and PR 122

19 Social Media and Sales Promotion 129

20 Social Media for Local Businesses 134

21 Social Media for Nonprofits 139

22 Social Media and Branding 146

23 Going Global With Social Media 152

24 Social Media and Your Website 158

25 Great Sites Beyond the Ordinary 164

26 Social Media and Events 170

27 Social Media and the Author 176

28 Social Media and the Speaker 182

29 Social Media and Your Sales Funnel 188

30 Beyond One Month: Where Do I Go From Here? 194

Want to Know More About Social Media? 199

Index 203

About the Author 207

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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted January 10, 2012

    Tells you how to be social media savvy

    For those of us not reared on social media, Martin's 30 Days to Social Media Success is a must-have for it brings us into the here & now. Not only does she explain the subtle differences in social media like Facebook and Twitter, she gives specific strategies to accomplish the goals in manageable steps. Highly recommend. Don't promote your business or services without this by your side.

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  • Posted October 11, 2011

    Terrific synopsis

    This little book is a terrific synopsis of various social media sites, and seems a valuable how to guide for a small business interested in utilizing them.

    I'm very glad I bought this book, and will probably use it constantly as I develop my business's presence on these sites.

    Was this review helpful? Yes  No   Report this review
  • Posted December 21, 2010

    more from this reviewer

    Handy guidebook on how to use social media marketing

    Tom Dickson is the CEO of Blendtec, a blender manufacturer. He is also the deadpan star of Blendtec's famous "Will It Blend?" videos on YouTube. Dressed in a lab coat, Dickson conducts experiments to see if he can blend an iPhone, marbles, golf balls or a can of Coke. Yes, he can - and the videos showing the results are hilarious. Just type "will it blend" into YouTube's search box to see for yourself. Since the company began posting its goofy videos, its sales are up 500%. This is no surprise: Social media can have amazing marketing power. Gail Z. Martin's handy marketing guide teaches you how to use this awesome online tool to boost your sales and profits. Martin suggests spending 30 minutes a day for 30 days to develop a strong social media presence. The author tells you exactly what to do. getAbstract recommends her practical advice to small business owners, entrepreneurs, authors, speakers, consultants, merchants and solo professionals.

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  • Posted October 21, 2010

    more from this reviewer

    Take Your Success To The Next Level

    Just about everywhere you turn these days, someone has a Facebook page, Twitter account, or LinkedIn profile - and they're dying to use them to promote something to you; however, no matter how hard they try, not everyone is a skilled student of these invaluable tools of social media, and their lack of applied insight could actually end up working against them...

    Throughout the pages of 30 Days To Social Media Success, bestselling author and marketing expert Gail Martin outlines a comprehensive strategy for the optimal use of social media. Highlighting the various similarities and differences between the online communities, Martin does a standout job of apprising the reader of the most effective ways to make social media work for their purposes. Chief among them: identifying from the outset precisely what your goals are for using the applications. By doing so, you provide yourself with the added advantage of knowing exactly how to use the tools to get just what you need out of them.

    For the savvy business professional seeking to get a leg up in the increasingly competitive global marketplace, 30 Days To Social Media Success is an essential guide to considerably boosting your ongoing sales & marketing efforts. A must read.


    Dawn Jefferson
    Apex Reviews

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