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Author's Note 9
1 Why Most Marketing Fails 17
2 The Most Powerful Marketing Tool: The Business Plan 23
3 Digging Into the Business Plan for Marketing Gold 29
4 Mining Gems From the Business Plan 35
5 Creating an Action Plan 41
6 Finding Your Real Story and True Voice 45
7 Touches to Transactions 51
8 Creating the Social Media Marketing Plan 55
9 I'm on Facebook. Now What? 63
10 Doing Business on LinkedIn 69
11 The Twitter Revolution 75
12 Blogging for Business 83
13 Do You Squidoo? 91
14 Can You Digg It? 98
15 YouTube and Flickr: Your Windows to the World 103
16 Get Business From Forums, Chats, and Threads 110
17 Raise the ROI From Your Interest and Industry Sites 116
18 Social Media and PR 122
19 Social Media and Sales Promotion 129
20 Social Media for Local Businesses 134
21 Social Media for Nonprofits 139
22 Social Media and Branding 146
23 Going Global With Social Media 152
24 Social Media and Your Website 158
25 Great Sites Beyond the Ordinary 164
26 Social Media and Events 170
27 Social Media and the Author 176
28 Social Media and the Speaker 182
29 Social Media and Your Sales Funnel 188
30 Beyond One Month: Where Do I Go From Here? 194
Want to Know More About Social Media? 199
About the Author 207
Posted January 10, 2012
For those of us not reared on social media, Martin's 30 Days to Social Media Success is a must-have for it brings us into the here & now. Not only does she explain the subtle differences in social media like Facebook and Twitter, she gives specific strategies to accomplish the goals in manageable steps. Highly recommend. Don't promote your business or services without this by your side.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 11, 2011
This little book is a terrific synopsis of various social media sites, and seems a valuable how to guide for a small business interested in utilizing them.
I'm very glad I bought this book, and will probably use it constantly as I develop my business's presence on these sites.
Posted December 21, 2010
Tom Dickson is the CEO of Blendtec, a blender manufacturer. He is also the deadpan star of Blendtec's famous "Will It Blend?" videos on YouTube. Dressed in a lab coat, Dickson conducts experiments to see if he can blend an iPhone, marbles, golf balls or a can of Coke. Yes, he can - and the videos showing the results are hilarious. Just type "will it blend" into YouTube's search box to see for yourself. Since the company began posting its goofy videos, its sales are up 500%. This is no surprise: Social media can have amazing marketing power. Gail Z. Martin's handy marketing guide teaches you how to use this awesome online tool to boost your sales and profits. Martin suggests spending 30 minutes a day for 30 days to develop a strong social media presence. The author tells you exactly what to do. getAbstract recommends her practical advice to small business owners, entrepreneurs, authors, speakers, consultants, merchants and solo professionals.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 21, 2010
Just about everywhere you turn these days, someone has a Facebook page, Twitter account, or LinkedIn profile - and they're dying to use them to promote something to you; however, no matter how hard they try, not everyone is a skilled student of these invaluable tools of social media, and their lack of applied insight could actually end up working against them...
Throughout the pages of 30 Days To Social Media Success, bestselling author and marketing expert Gail Martin outlines a comprehensive strategy for the optimal use of social media. Highlighting the various similarities and differences between the online communities, Martin does a standout job of apprising the reader of the most effective ways to make social media work for their purposes. Chief among them: identifying from the outset precisely what your goals are for using the applications. By doing so, you provide yourself with the added advantage of knowing exactly how to use the tools to get just what you need out of them.
For the savvy business professional seeking to get a leg up in the increasingly competitive global marketplace, 30 Days To Social Media Success is an essential guide to considerably boosting your ongoing sales & marketing efforts. A must read.