30 Essential Typefaces for A Lifetime

Overview


There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale Design School, 30 Essential Typefaces for a Lifetime defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains ...
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Overview


There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale Design School, 30 Essential Typefaces for a Lifetime defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime."
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Product Details

  • ISBN-13: 9781592532780
  • Publisher: Rockport Publishers
  • Publication date: 3/1/2006
  • Pages: 200
  • Product dimensions: 7.50 (w) x 10.25 (h) x 0.63 (d)

Meet the Author


Pao & Paws is a creative agency founded by Imin Pao and Ivee Hu in September 1998. They are based in Taipei, and have international representatives in London, New York, and Tokyo. The partnership services a wide range of clients including Nike, Philips Electronics, AT&T, Toshiba, Motorola, Nissan, Citibank, Citicorp, K-swiss, Sony, Universal Rocords, Johnnie Walker, Epson, Xerox, Lancome, Nuskin, Levi's, and MTV Asia. They have completed more than 6,000 projects, spanning CIS systems, TVC, print ads, posters, catalogs, packaging design, product design, MTV, album design, display design, exhibition design, and website design and publishing.
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Table of Contents

Introduction 6
Essays: Living with Type
Don't Try This at Home! 10
I Have Only One Typeface Which I Use and Love 16
Avenir 18
Thoughts Relating to the Typeface Univers 20
Essays: Evolution of Type
Out of the Darkness 26
The Making of Avenir Next 32
Interview with Matthew Carter 36
Fonts 1-30 42
All 30 292
Contributors 298
Directory 300
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