30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

by Susan Gunelius

Overview

BIG PRESENCE isn't just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the go

Social media has opened the door to anyone who wants to promote themselves—including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it.

30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:

• Blogging and microblogging
• Social networking and bookmarking
• Audio and video
• E-books and webinars
• Direct and indirect marketing
• Brand and relationship building
• Word-of-mouth marketing
• Expanding your reach and establishing your position
• Integrating with traditional marketing
• Evaluating results

By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans—all in just 30 minutes a day.

Product Details

ISBN-13:	9780071743815
Publisher:	McGraw Hill LLC
Publication date:	11/15/2010
Edition description:	Net
Pages:	272
Product dimensions:	5.90(w) x 8.90(h) x 0.70(d)

About the Author

Susan Gunelius is president and CEO of KeySplash Creative, Inc., a full-service marketing communications company, and is the author of more than half a dozen books. For more information, including ways to connect with Susan on the social Web, go to www.SusanGunelius.com.

Table of Contents

Foreword Dan Schawbel v

Preface vii

Acknowledgments ix

Part I Get Started: The Who, What, and Why of Social Media Marketing

Chapter 1 What Is Social Media Marketing" 3

Chapter 2 Why Are Businesses Using Social Media Marketing" 13

Chapter 3 Who Is Doing It Right and Wrong" 23

Chapter 4 Warning: One Size Does Not Fit All 37

Chapter 5 Before You Begin: Perceptions, Honesty, and Giving Up Control 47

Part II Test the Water: The Where of Social Media Marketing

Chapter 6 Analyzing Social Media Marketing Tools 57

Chapter 7 Blogging 65

Chapter 8 Microblogging 81

Chapter 9 Social Networking 99

Chapter 10 Social Bookmarking and Content Sharing 121

Chapter 11 Audio and Video 131

Chapter 12 E-Books, Reviews, Webinars, and Other Social Media Marketing Opportunities 139

Part III Dive In for 30 Minutes a Day: The How of Social Media Marketing

Chapter 13 Indirect Marketing 153

Chapter 14 Brand Building 161

Chapter 15 Building Relationships and Communities 169

Chapter 16 Word-of-Mouth Marketing 177

Chapter 17 Expanding Reach and Establishing Position 183

Chapter 18 Direct Marketing and Promotions 191

Part IV Maintaining Social Media Marketing Momentum over the Long Term

Chapter 19 Integrating with Traditional Marketing 201

Chapter 20 Following the Rules of Social Media Marketing 209

Chapter 21 Measuring Results, Testing, Tweaking, and Trying Again 219

Chapter 22 Bringing It All Together 229

Appendix A Twitter Cofounder Biz Stone Reflects on Twitter in 2009 241

Appendix B Resources and Help 243

Appendix C Social Media Marketing Plan Worksheet 249

Glossary 250

References 254

Index 255