30-Second Politics

( 2 )

Overview

You may be OK with standard stuff like Republicanism and Democracy, but do you really know what Neocon is? And what about Oligarchy? Anarcho-syndicalism? Politics is, we are willing to bet, the most passionately argued-over subject matter, and yet how many of us flounder around in confrontational debates because we have no grip on political theory, just a vague notion that they are all out to get us?

30-Second Politics will help dispel this fog of mistrust and paranoia. It ...

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Overview

You may be OK with standard stuff like Republicanism and Democracy, but do you really know what Neocon is? And what about Oligarchy? Anarcho-syndicalism? Politics is, we are willing to bet, the most passionately argued-over subject matter, and yet how many of us flounder around in confrontational debates because we have no grip on political theory, just a vague notion that they are all out to get us?

30-Second Politics will help dispel this fog of mistrust and paranoia. It challenges political theorists of all colors to come up with no-frill, no-spin, tell-it-like-it-is explanations of the 50 most important political -isms, -archies, and -ocracies that have pertained since the time of Periclean Athens. At no public expense, the book explains each political theory in nothing more than two pages, 300 words, and some propaganda-style imagery, for we all know that a picture opportunity is worth a thousand words of dull interview.

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Product Details

  • ISBN-13: 9781435133341
  • Publisher: Sterling
  • Publication date: 5/30/2011
  • Pages: 160
  • Product dimensions: 9.14 (w) x 7.36 (h) x 0.70 (d)

Meet the Author

MONTAGUE KERN is Assistant Professor in the Department of Journalism and Mass Communication at Rutgers University.

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Table of Contents

Introduction: Has Political Advertising Changed Since 1972?

Schools of Consulting: The Responsive Chord Revisited

Issues in Televised Ads and News

Hope, Pride, Reassurance and Trust: Decoding the Cues in Emotional Appeals

Negative Advertising and Affect: The Soft and Hard Sell

Democrats Reach for the Presidency: 1984 and Yet More Enduring Lessons

The Hunt-Helms Senate Race: Finding What Works in a Negative Campaign

Theory and House Practice: Ad Campaigns in the Heartland

To Make a House Race Competitive: Ads in Southern Political Cultures

Conclusion: The New Mass Media Election

Bibliography

Index

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Customer Reviews

Average Rating 5
( 2 )
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Sort by: Showing all of 2 Customer Reviews
  • Posted August 7, 2011

    Love it!

    This author has mastered the art of brevity! Come out with Nook versions and I'll buy the others!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted July 30, 2011

    Just what I was looking for

    This book was appealing to me because it was able to describe things in one page. I did not have to read watered down sentences and the words were actual words, not overly long words that many political books choose to use

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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