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30-Second Politics will help dispel this fog of mistrust and paranoia. It ...
30-Second Politics will help dispel this fog of mistrust and paranoia. It challenges political theorists of all colors to come up with no-frill, no-spin, tell-it-like-it-is explanations of the 50 most important political -isms, -archies, and -ocracies that have pertained since the time of Periclean Athens. At no public expense, the book explains each political theory in nothing more than two pages, 300 words, and some propaganda-style imagery, for we all know that a picture opportunity is worth a thousand words of dull interview.
Introduction: Has Political Advertising Changed Since 1972?
Schools of Consulting: The Responsive Chord Revisited
Issues in Televised Ads and News
Hope, Pride, Reassurance and Trust: Decoding the Cues in Emotional Appeals
Negative Advertising and Affect: The Soft and Hard Sell
Democrats Reach for the Presidency: 1984 and Yet More Enduring Lessons
The Hunt-Helms Senate Race: Finding What Works in a Negative Campaign
Theory and House Practice: Ad Campaigns in the Heartland
To Make a House Race Competitive: Ads in Southern Political Cultures
Conclusion: The New Mass Media Election
Posted August 7, 2011
Posted July 30, 2011
This book was appealing to me because it was able to describe things in one page. I did not have to read watered down sentences and the words were actual words, not overly long words that many political books choose to use
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