BN.com Gift Guide

30 Second Seduction: Advertisers' Changing Tactics and the Women Who Fall for Them

Overview

Why are you drawn to one box of cereal over another or one brand of jeans over another? Why do you think about that model with the gorgeous skin when you are buying moisturizer?

In 30-Second Seduction, Andrea Gardner sheds light on the many ways advertisers target and seduce women. Ads impact every woman in a different way. Prepare yourself for the seduction by knowing why you buy.

Read More Show Less
... See more details below
Available through our Marketplace sellers and in stores.

Pick Up In Store Near You

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (8) from $1.99   
  • Used (8) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2009

Feedback rating:

(23994)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!

Ships from: Toledo, OH

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(7388)

Condition: Good
Book shows a small amount of wear to cover and binding. Some pages show signs of use. Sail the Seas of Value

Ships from: Windsor Locks, CT

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2006

Feedback rating:

(60943)

Condition: Good
Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase ... benefits world literacy! Read more Show Less

Ships from: Mishawaka, IN

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2005

Feedback rating:

(4104)

Condition: Good
first Good [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: Seal Press Pub Date: 3/6/2008 Binding: Paperback Pages: 220.

Ships from: College Park, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2006

Feedback rating:

(3870)

Condition: Good
Some wear on book from reading, some spine creases, wear on binding and pages, we guarantee all purchases and ship all items via USPS mail.

Ships from: Toledo, OH

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$3.74
Seller since 2014

Feedback rating:

(8)

Condition: Good
2008 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not ... include cd-rom or access codes. Customer service is our top priority! Read more Show Less

Ships from: Florence, KY

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$4.86
Seller since 2014

Feedback rating:

(1)

Condition: Good
2008 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not ... include cd-rom or access codes. Customer service is our top priority! Read more Show Less

Ships from: Apple Valley, MN

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$7.60
Seller since 2005

Feedback rating:

(7828)

Condition: Like New
3-25-08 Paperback FINE Crisp, clean, unread paperback with light shelfwear to the covers and a publisher's mark to one edge-Nice! 0.75 lbs.

Ships from: Harrisburg, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Why are you drawn to one box of cereal over another or one brand of jeans over another? Why do you think about that model with the gorgeous skin when you are buying moisturizer?

In 30-Second Seduction, Andrea Gardner sheds light on the many ways advertisers target and seduce women. Ads impact every woman in a different way. Prepare yourself for the seduction by knowing why you buy.

Read More Show Less

Editorial Reviews

Publishers Weekly

In this frequently facile survey of modern-day marketing, freelance business reporter Gardner likens successful advertisers to good flirts and examines their various strategies for wooing women. Borrowing advertisers' approach, she divides the industry into nine different classifications, assigning each a catchy label and devoting a chapter to its tactics. "The scholar" relies heavily on market research; "the show-off" depends on coolness and humor; "the sneak" employs product placement and paid word-of-mouth promotion; "the fence mender" embraces cause-related marketing. Gardner provides examples of each, from classics like "Calgon, take me away" ("the romantic" touting luxury and indulgence) to the "Share Your Secret" campaign for Procter & Gamble's deodorant ("the best friend" forging a bond with other women). Although this framework is a promising conceit, the boundaries between categories are fluid enough that some are easily confused. Moreover, Gardner is prone to broad generalizations and unsupported pronouncements that raise doubts about the depth and breadth of her reporting. Based largely on anecdotal research-interviews with marketing professionals and "everyday women"-the book lacks independent or scholarly research. Gardner also vacillates between criticism and admiration: she calls on women to exercise their buying power to demand advertising that is more "empowering, entertaining, and realistic" yet offers few concrete strategies, leaving readers to puzzle over the book's raison d'ĂȘtre. (Apr.)

Copyright 2007 Reed Business Information
Read More Show Less

Product Details

  • ISBN-13: 9781580052122
  • Publisher: Avalon Publishing Group
  • Publication date: 3/28/2008
  • Pages: 283
  • Product dimensions: 5.46 (w) x 8.26 (h) x 0.78 (d)

Table of Contents

Introduction     7
The Scholar     13
The Best Friend     43
The Fan     65
The Player     99
The Show-off     137
The Dreamboat     175
The Romantic     203
The Sneak     221
The Fence Mender     243
Epilogue     267
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)