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This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.
Posted June 27, 2003
I'm a TV AE in the Houston market. This book is awesome, I use it weekly, showing clients and prospects the basics. One of my Bibles!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted February 18, 2001
As an account executive for a cluster of f.m. radio stations in the western region of Arizona, I spend an enormous amount of valuable time discussing these topics. Even loyal clients need a 'refresher' course in basic advertising strategies in the lean quarters. Michael Corbett's 33 Ruthless Rules is a great gift to new and valued clients that saves time for marketers and advertisers on both sides of the desk!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.