401 Killer Marketing Tactics to Increase Sales, Maximize Profits and Stomp Your Competition

( 1 )

Overview

Surefire, down-and-dirty guerilla marketing tactics for any business





No matter how small your budget or cutthroat your competition, you can wage sophisticated ...
See more details below
Paperback
$11.72
BN.com price
(Save 41%)$19.95 List Price
Other sellers (Paperback)
  • All (17) from $1.99   
  • New (2) from $3.25   
  • Used (15) from $1.99   
Sending request ...

Overview

Surefire, down-and-dirty guerilla marketing tactics for any business





No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers, and win more new customers than you can handle.





Written by a thirty-year marketing veteran who apprenticed at the knee of Ray Kroc--the man behind the McDonald's empire--401 Killer Marketing Tactics to Maximize Profits, Increase Sales, and Stomp Your Competition is a gold mine of tested-in-the-trenches marketing and promotional solutions. With the help of real-world examples from dozens of his clients--including Morton's Steak House, Wendy's, Wolfgang Puck, Ben and Jerry's, Coca-Cola, Hyatt, Haagen-Daaz, Subway, and others--Tom Feltenstein shows you how to:



• Outwit, out-market and out-sell your competition every time

• Wage champagne marketing and promotional campaigns on a beer budget

• Develop a solid marketing plan and stick with it

• Motivate and reward your employees for maximum sales results



"Tip O'Neill once said, 'All politics are local.' The same can be said for Neighborhood Marketing. Tom Feltenstein nails that concept in this new book."--Jon Luther, CEO, Allied Domecq QSR (Dunkin' Donuts, Baskin-Robbins)





"401 Tactics is another of Tom's must reads for anyone in retail. With Tom's road map, the only thing between you and success is hard work."--Warren N. Hardie, President, Brunswick Bowling and Billiards



Read More Show Less

Product Details

  • ISBN-13: 9780071441377
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 12/21/2004
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.81 (d)

Meet the Author

Tom Feltenstein has been featured on "Lou Dobbs Moneyline" and Bloomberg Radio among other radio and TV programs, and his articles have appeared in the Wall Street Journal, USA Today, Entrepreneur, and U.S. News and World Report.

Read More Show Less

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted August 22, 2008

    WOW...this book works!

    My team has put numerous examples into play that we found in this book and every idea will connect with your customers/business in one way or another. It's amazing to see how it has transformed the way we think about our business and how we grow.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)