42 Rules Of Social Media For Small Business

( 1 )

Overview

'42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.

From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of ...

See more details below
Other sellers (Paperback)
  • All (2) from $20.88   
  • New (2) from $20.88   
42 Rules Of Social Media For Small Business

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$10.49
BN.com price
(Save 29%)$14.95 List Price

Overview

'42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.

From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue.

This book demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.

Read More Show Less

Product Details

  • ISBN-13: 9781607730149
  • Publisher: Super Star Press
  • Publication date: 10/19/2009
  • Pages: 122
  • Product dimensions: 0.26 (w) x 8.50 (h) x 5.50 (d)

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Posted February 12, 2013

    more from this reviewer

    I've had the misfortune to read many, many books on small busine

    I've had the misfortune to read many, many books on small business social media. So many quoted statistics and recommended practices that seemed out of touch with reality. Not so with this book by author Jennifer L. Jacobson.

    The book includes the following sections:

    Foreword by Jory Des Jardins
    Introduction: The Changing Context Of Communication
    Part I Social Media Communication 101
    Part II Your Business's Identity
    Part III Understanding Social Media
    Part IV Mastering Your Skills
    Appendix A Resources And References

    This book is written with the perspective that social media will change but the rules of communication never will. That is why Rule #2 is Communication Is Communication Both On And Offline. My favorite quote from that section is "Online communication comes with rules, lessons, and messages just like face-to-face communication does. The key to effective online communication is to understand the signals you send and receive."

    In addition to covering communication you'll read about topics including bad behavior to avoid (and let's face it… break the rules and you will be caught), how to handle complaints, branding through social media, creating and using your own photographs, choosing what social media platforms to use and lots of other great advice.

    The author includes many quotes from industry insiders and stories of both social media success and social media failure. These real world experiences make the book even more meaningful for readers.

    I particularly liked the chapter "Spoon Feed The Press" because I write lots of press releases for clients but I often struggle to find something newsworthy to write about. The author shares the technique of "creating a story" that got me thinking of new angles for my press releases. I had to stop reading and jot down a dozen different ideas to pitch to clients. This is a book that you will either need to read with a highlighter or with a pad and pen in hand.

    This book works well for both social media newbies and those, like myself, who are more experienced. The basic and advanced information are reinforced with enough quotes and stories to keep any reader engaged and satisfied.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)