42 Rules Of Social Media For Small Businessby Jennifer L. Jacobson
Forty Two Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.
From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue.
This book demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.
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I've had the misfortune to read many, many books on small business social media. So many quoted statistics and recommended practices that seemed out of touch with reality. Not so with this book by author Jennifer L. Jacobson. The book includes the following sections: Foreword by Jory Des Jardins Introduction: The Changing Context Of Communication Part I Social Media Communication 101 Part II Your Business's Identity Part III Understanding Social Media Part IV Mastering Your Skills Appendix A Resources And References This book is written with the perspective that social media will change but the rules of communication never will. That is why Rule #2 is Communication Is Communication Both On And Offline. My favorite quote from that section is "Online communication comes with rules, lessons, and messages just like face-to-face communication does. The key to effective online communication is to understand the signals you send and receive." In addition to covering communication you'll read about topics including bad behavior to avoid (and let's face it… break the rules and you will be caught), how to handle complaints, branding through social media, creating and using your own photographs, choosing what social media platforms to use and lots of other great advice. The author includes many quotes from industry insiders and stories of both social media success and social media failure. These real world experiences make the book even more meaningful for readers. I particularly liked the chapter "Spoon Feed The Press" because I write lots of press releases for clients but I often struggle to find something newsworthy to write about. The author shares the technique of "creating a story" that got me thinking of new angles for my press releases. I had to stop reading and jot down a dozen different ideas to pitch to clients. This is a book that you will either need to read with a highlighter or with a pad and pen in hand. This book works well for both social media newbies and those, like myself, who are more experienced. The basic and advanced information are reinforced with enough quotes and stories to keep any reader engaged and satisfied.