5 Kick-Ass Strategies Every Business Needs: To Explode Sales, Stun the Competition, Wow Customers and Achieve Exponential Growth

Overview

Finally, a business guide that kicks ass!
Forget the jargon and hype: there are five—and only five—ways to achieve exponential growth in your business. Are you ready to kick ass?
The 5 Kick-Ass Strategies Every Business Needs is the ultimate business-growth guide. Filled with actual case studies, visual elements and strategic steps, this book will set you on a course to ...

See more details below
Other sellers (Paperback)
  • All (9) from $1.99   
  • New (5) from $1.99   
  • Used (4) from $1.99   
5 Kick-Ass Strategies Every Business Needs: To Explode Sales, Stun the Competition, Wow Customers and Achieve Exponential Growth

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$10.49
BN.com price
(Save 38%)$16.95 List Price

Overview

Finally, a business guide that kicks ass!
Forget the jargon and hype: there are five—and only five—ways to achieve exponential growth in your business. Are you ready to kick ass?
The 5 Kick-Ass Strategies Every Business Needs is the ultimate business-growth guide. Filled with actual case studies, visual elements and strategic steps, this book will set you on a course to reach—and exceed—your growth goals.
In this no-holds-barred handbook, Robert Grede gives you the essential strategies for improving each area of your business.
Along the way you'll discover:
How to create a strategic growth plan
The benefits of buying market share
Ways to hunt for business
How to sell more to your current customers
How to introduce new products

Read More Show Less

Product Details

  • ISBN-13: 9781402206405
  • Publisher: Sourcebooks
  • Publication date: 4/1/2006
  • Pages: 288
  • Product dimensions: 7.00 (w) x 9.00 (h) x 0.75 (d)

Meet the Author

RobertGrede,BA,MBA, is a graduate of DePauw University and the Goizueta School of Business at Emory University. After twelve years in the advertising industry, working with premier marketers like McDonald's, Proctor & Gamble, and Union Carbide, Grede embarked onan entrepreneurial path, founding the Grede Company, consultants in marketing and strategic planning.Clients range from start-up operations to Fortune 500 firms. Mr.Grede taught marketing and entrepreneurial management at Marquette University for many years,is a syndicated columnist and frequent contributor to magazines, and author of the bestselling Naked Marketing-The Bare Essentials (Prentice Hall) and Naked Marketing-The Bare Essentials,2ndEd.(Marquette University Press). Afamiliar face on television and radio talk shows,Mr.Grede speaks on the subject of marketing and strategic thinking at civic organizations and corporate venues.www.thegredecompany.com © Jo na th an R

Read More Show Less

Table of Contents

Introduction
- Why This Book was Written
- The Purpose of this Book
- There Are Five and Only Five Ways to Grow Your Business
- Exponential Growth
- Proven Winners

Chapter 1: Defining Your Business
- Core Competency
- Specialization
- A Market Perspective
- The Mission Statement
- The Strategic Business Plan
- Sample Strategic Business Plan
- Four Parts of Any Business
- Marketing is the Voice of the Customer
- The Role of Marketing
- Getting Your House in Order
- Work More Smart, Less Hard
- Delegate
- Next Stop: Review Marketing Principles

Chapter 2: Understanding Marketing
- The Four P's
- Establish Your Image
- Competing on Price
- Because I Heard of It
- Differentiating Your Product
- Reason vs. Emotion
- Humor Me
- The Buying Process
- Organizational Buying Habits vs. Consumer Buying Habits
- Brand Loyalty
- Market Motivation

Chapter 3: The Strategic Marketing Plan
- The Situation Analysis
- The Sales Analysis
- Identify Target Markets
- The Market Share Matrix
- Quintile Analysis and the Old "80/20" Rule
- Demographics, Psychographics, and Benefits
- The U.S. Grows Old
- The Race Report
- Psychographic Segmentation
- Benefit Segmentation
- Segmenting for the Next Twenty-five Years
- The Competitive Analysis
- The Environment Analysis
- Situation Analysis Quiz
- Situation Analysis Quiz Answers
- Setting Sales Objectives

Chapter 4: The 5 Kick-Ass Strategies
- Buy Market Share
- Hunt
- Farm
- New Products
- Merge or Acquire

Chapter 5: Kick-Ass Strategy #1: Buy Market Share
- Hold a Sale
-Five Reasons to Have a Sale
- Incentives
- Sampling
-Guarantees and Warranties
- Rebates
- Credit Terms
- Promotion
- Mass Media Advertising
- Making the Most of Media
- Publicity and Public Relations
- Direct Marketing
- Setting Your Promotion Budget
- War Games

Chapter 6: Kick-Ass Strategy #2: Hunt
- Personal Selling
- Salespeople Need Love, Too
- Anything For You, Precious
- The Industry White Paper
-Modern Marvels in Marketing
- What's the Buzz?
- Adapting to Change
- Hunting Ahead of the Curve
-Leading Economic Indicators
- Testimonials

Chapter 7: Kick-Ass Strategy #3: Farm
- Suggestive Selling
- Trade Up
- Sell Complete Systems
- Incentives
- Rotation Farming
- One-to-One Marketing
- Selling Thin Air
- Keeping the Customer Satisfied
- The Care Quotient
-Thank the Complainers
- The Goal: Brand Loyalty
- The Three R's

Chapter 8: Kick-Ass Strategy #4: New Products
- The Product Life Cycle
- How to Avoid the Decline
- Risky Business
- How to Get Good Ideas
- Improvement, Modification or Innovation
- Brainstorming
- From Concept to Consumption
- Introducing!
- The Middle Majority

Chapter 9: Kick-Ass Strategy #5: Merge or Acquire
- Finding the Right Fit
- The Screening Process
- Target Companies
- Discounted Cash Flow
- Comparable Market Analysis
- Make Or Buy

Chapter 10: Managing Your Growth
- The Transformation Process
- Start With the Little Things
- Long-Term Capacity Considerations
- Capacity in a Service Business
- Professional Service Firms
- Office Space
- The Holistic Workplace
- Quality Counts
- Six Sigma
- Breaking Bottlenecks
- Service Bottlenecks
- Purchasing
- Negotiating

Chapter 11: Cash Is King
- Dynamic Growth
- Equity Financing
- Raise Money in Stages
- Debt Financing
- Interest Rates
- Collections
- Present Value and Future Value
- Return on Investment
- New vs. Used
- Rent vs. Buy

Chapter 12: Managing Your Human Assets
- The Personnel Department
- Staff Organization
- Hiring
- Termination
- Leadership
- Motivation
- Internal Marketing
- Pass the Reins
- Succession Planning
- Should You Outsource HR?

Chapter 13: Social Profit
- Creating Social Profit
- Trust Advertising
- Exponential Growth

Glossary of Terms

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)