×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies
     

The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies

by Dick Stroud
 

See All Formats & Editions

* Contains original research conducted by OMD into the relationship between age and consumer behavior

Overview

* Contains original research conducted by OMD into the relationship between age and consumer behavior

Editorial Reviews

From the Publisher
"A wake-up call... must reading for marketing and advertising professionals, college faculties and business executives." — Choice magazine

"A well-written, enjoyable book that has relevance far beyond the boundaries of the marketing department." — AllAboutBranding.com

"...blend[s] research with real-life corporate structure for maximum impact." — Midwest Book Review

Product Details

ISBN-13:
9780749449391
Publisher:
Kogan Page, Ltd.
Publication date:
05/01/2007
Series:
Kogan Page Series
Edition description:
Reprint
Pages:
314
Product dimensions:
5.86(w) x 9.04(h) x 1.25(d)

Meet the Author

Dick Stroud is managing director of 20plus30, a marketing strategy consulting firm that advises companies about the business implications of population aging. He is a leading expert on using interactive channels to communicate with the over-50 market.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews