501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

by Tom Feltenstein
     
 

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Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in 401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules.

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Overview

Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in 401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in 501 Killer Marketing Tactics, he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:

  • Planning the Battle--and Choosing the Right Tactics
  • eMarketing, Digital Media/Social Networking
  • Grand Opening/Reopening and Holidays
  • Four Walls Marketing
  • Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
  • Marketing Measurement

No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.

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Product Details

ISBN-13:
9780071744096
Publisher:
McGraw-Hill Education
Publication date:
08/20/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
464
Sales rank:
1,310,972
File size:
2 MB

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