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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition [NOOK Book]

Overview

Bigger, Badder, Better!


ATTACK OF THE KILLER MARKETING TACTICS!



A few years back, marketing super-guru Tom Feltenstein in 401 Killer Marketing Tactics rewrote the ...

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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

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Overview

Bigger, Badder, Better!


ATTACK OF THE KILLER MARKETING TACTICS!



A few years back, marketing super-guru Tom Feltenstein in 401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein

has upped his game, and in 501 Killer Marketing Tactics, he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.



Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:



  • Planning the Battle--and Choosing the Right Tactics

  • eMarketing, Digital Media/Social Networking

  • Grand Opening/Reopening and Holidays

  • Four Walls Marketing

  • Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates

  • Marketing Measurement




No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of

your existing customers--and win more new customers than you can handle.

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Product Details

  • ISBN-13: 9780071744096
  • Publisher: McGraw-Hill Education
  • Publication date: 8/9/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 464
  • Sales rank: 1,254,056
  • File size: 3 MB

Meet the Author

About the Author

Tom Feltenstein
is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, trainings and speaking events.

A visionary counselor to Fortune 500 companies and franchise organizations, he speaks and holds seminars to over 60 companies a year all over the world.



Prior to his 25 year trajectory as a consultant to Fortune 500 companies, he began his career with McDonald's Corporation. He later served as senior vice-president for Bozell, an international multi-billion dollar advertising agency.



Author website: http://www.tomfeltenstein.com/

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Table of Contents

Introduction: Marketing Is A Way of Life; Chapter 1. Planning the Battle-The Basics; Chapter 2. How To Choose The Right Tactics; Chapter 3. 10 Steps Before Launching Any Promotional Tactic; Chapter 4. Must-Do Basic Tactics; Chapter 5. Marketing to Your Internal Customer; Chapter 6. Grand Opening/Reopening Tactics; Chapter 7. Four Walls Promotions; Chapter 8. Zone Merchandising Tactics; Chapter 9. Existing Customers; Chapter 10. New Customers; Chapter 11. Promotions for Charities and Churches; Chapter 12. Civic Tactics; Chapter 13. Direct Mail and Adds; Chapter 14. Staff Incentives; Chapter 15. Tactics for Retailers - Miscellaneous Tactics; Chapter 16. Cards, Coupons, Tearouts; Chapter 17. Community Tactics; Chapter 18. Students and Their Families; Chapter 19. Leisure Time Tie-Ins; Chapter 20. Service and Professional Businesses; Chapter 21. Restaurant, Food-Service, Beverage - Within Your Four Walls; Chapter 22. Gift Certificates; Chapter 23. Theme Nights; Chapter 24. Drive Thru Tactics; Chapter 25. Outrageous Ideas; Chapter 26. Nonprofit Tactics; Chapter 27. Opening Anniveraries; Chapter 28. Holiday Tactics; Chapter 29. Thanksgiving-Christmas Tactics; Chapter 30. Quick College Year Promotions; Chapter 31. E-Marketing; Chapter 32. Digital Media Tactics; Chapter 33. Social Networking Tactics; Chapter 34. Marketing Measurement Tactics
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